'Advertising Ambassador' To Visit With Smeal Students
'Advertising Ambassador' To Visit With Smeal Students
Students and faculty in Penn State's Smeal College of Business Administration
will learn the trends in Internet advertising from a leader in the industry,
thanks to the Advertising Educational Foundation's Ambassador Program.
The Ambassador Program sends high-level, seasoned advertising or marketing
executives to colleges and universities across the country to discuss
with students and faculty the advertising process and issues surrounding
advertising.
Jeffrey Winsper, founder of J. Winsper & Co., will meet with faculty
and students in Smeal College to discuss the future of Internet advertising
on Thursday, March 29. During his visit, Winsper will discuss the role
of advertising in today's society, visit classrooms to discuss advertising
as it applies to particular disciplines, and hold informal sessions with
students and faculty. He'll guest lecture in the "Advertising and
Promotions Management" class.
"Jeffrey's visit is a great opportunity for our students to learn
from one of the leaders in advertising and his visit merges classroom
learning with real world experience," says Jennifer Chang, assistant
professor of marketing in Penn State's Smeal College of Business Administration.
She teaches "Advertising and Promotions Management."
His firm provides strategic counsel and communication to technology companies.
Winsper was most recently the President of Leo Burnett Technology Group/Boston,
New England's largest business, high-tech agency with billings of $84M
in 2000. Amongst all New England agencies, Leo Burnett Technology Group
was ranked the 11th largest according to
Adweek's 1999 Annual Agency
Report Card
.
During his time there, he oversaw all operations, sales, marketing and
services with a fanatic and dedicated staff of over 65 employees. For
the past three years, the Winsper's region, which serviced the South East
to North East, has grown an average of 110% each year. He left the Leo
Burnett Technology Group, ranked 2nd in the country according to
Ad
Age's 1999 Annual Agency Review
, with over 220 staffers, offices in
Austin, San Francisco, Boston and London.
The Advertising Educational Foundation is a non-profit organization supported
by agencies, media companies and advertisers and is dedicated to building
a better understanding and greater appreciation of the socioeconomic role
of advertising.
Penn State's Smeal College of Business is a pre-eminent learning community,
shaping business practice for tomorrow's converging economies. With 6,400
undergraduates, Smeal College has the third largest undergraduate business
program in the country. In addition to the nationally ranked undergraduate
program, Smeal College is home to internationally ranked MBA and Executive
Education Programs. Smeal College's seven academic departments, as well
as its ten research centers and institutes, present programs and studies
in leading-edge areas such as converging economies, supply chain management,
e-business, and entrepreneurship along with the traditional areas of marketing,
management, finance, real estate, accounting and information systems.
REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu.
Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the Center for Digital Transformation, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change.
