Lilien Named Inaugural Fellow Of INFORMS Society for Marketing Science

UNIVERSITY PARK, PA (June 23, 2008) – The INFORMS Society for Marketing Science (ISMS) has named Gary Lilien, Distinguished Research Professor of Management Science at Penn State's Smeal College of Business, as one of 10 recipients of its inaugural ISMS Fellow Award.

The award recognizes Lilien's cumulative long-term contribution to the mission of ISMS, which is "to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing."

Nominees for the award are evaluated on their research contributions to INFORMS journals, their educational impact, their service to ISMS, and their application of operations research or management science to practical problems within an organization.

Lilien received the award at the 2008 INFORMS Marketing Science Conference, held June 12-14 in
Vancouver, Canada.

Lilien also recently received from the American Marketing Association the 2008 AMA Irwin/McGraw-Hill Distinguished Marketing Educator Award, the highest honor a marketing educator can receive.

Lilien, who has been on the Smeal faculty since 1981, is co-founder and research director of the college's Institute for the Study of Business Markets, the world's preeminent academic-practitioner organization aimed at fostering education, interchange, and research in business-to-business markets.

Prior joining Smeal, Lilien taught at MIT's Sloan School of Management from 1973 to 1981.

He has a strong and programmatic research record that spans many areas of marketing and management science. His research interests center around business marketing, marketing engineering, market segmentation, new product modeling, marketing mix issues for business products, bargaining and negotiations in business markets, modeling the industrial buying process, and innovation diffusion modeling.

Much of the impact of his work has been in the areas of business marketing and new products. Social Sciences Citation Index lists 1,109 citations for his work, which has spanned more than three decades and includes contributions in operations research, management science, and marketing. Google Scholar lists more than 1,200 citations for his work, including more than 300 for his book, Marketing Models.

He is the author or co-author of 12 books and more than 90 professional articles. He was departmental editor for Marketing for Management Science; is on the editorial board of the International Journal for Research in Marketing; is the functional editor for marketing for Interfaces; and is an area editor at Marketing Science. He was also editor in chief of Interfaces for six years.

Lilien is the former president and vice president of publications for The Institute of Management Sciences. He is an Inaugural INFORMS (Institute for Operations Research and the Management Sciences) Fellow, was honored as Morse Lecturer for INFORMS, and also received the Kimball medal for distinguished contributions to the field of operations research. He is vice president for external relations for the INFORMS Society for Marketing Science and for the European Marketing Academy, also serving as an Inaugural Fellow of the latter.

Lilien holds B.S., M.S., and DES degrees from Columbia University and has received honorary doctorates from Aston University, the University of Ghent, and the University of Liege.

The INFORMS Society for Marketing Science, which publishes the journal Marketing Science, is a branch of the Institute for Operations Research and the Management Sciences and consists of about 1,000 of the world’s top marketing scientists.

Along with Lilien, the inaugural recipients of the ISMS Fellow Award are the late Frank Bass, University of Texas at Dallas; John Hauser, Massachusetts Institute of Technology; John Little, Massachusetts Institute of Technology; Dave Montgomery, Stanford University and Singapore Management University; Don Morrison, University of California, Los Angeles; Steve Shugan, University of Florida; Rick Staelin, Duke University; Chuck Weinberg, University of Vancouver; and Russ Winer, New York University.