Farrell Center To Co-Host Expert Speaker On Entrepreneurial Engineering
The Farrell Center for Corporate Innovation and Entrepreneurship at Penn State’s Smeal College of Business and the Engineering Entrepreneurship Minor in the College of Engineering will host a guest speaker on Feb. 27 to discuss the innovation at the intersection of business and engineering.
Farrell Center To Co-Host Expert Speaker On Entrepreneurial Engineering
UNIVERSITY PARK, PA (February 21, 2008) – The Farrell Center for Corporate Innovation and Entrepreneurship at Penn State's Smeal College of Business and the Engineering Entrepreneurship Minor in the College of Engineering will host a guest speaker on Feb. 27 to discuss innovation at the intersection of business and engineering.
David E. Goldberg, the Dobrovolny Distinguished Professor in Entrepreneurial Engineering at the University of Illinois at Urbana-Champaign, will deliver a talk entitled "The Design of Innovation and the Logic of New Products: Toward a Philosophy of Entrepreneurial Engineering" at 4 p.m. in 112 Walker Building on Penn State's University Park campus.
The talk is part of the Penn State STS Program Lecture Series.
Goldberg will discuss how genetic algorithms—search procedures based on the mechanics of natural selection and genetics—are used as an approach to evolving solutions to practical problems and may also be considered as models of human inventiveness or organizational innovation. He will share how these broader perspectives lead to reflections on the nature of model use in engineering and at the engineering-business intersection more generally.
Goldberg's experience in a technology startup (www.sharethis.com) will then be used to expose a missing link in the education of engineers in a time of fast-paced scientific and technological change. The result draws upon ancient and modern philosophical traditions to move toward a philosophy of entrepreneurial engineering.
Goldberg is the author of two books on genetic algorithms: the widely cited Genetic Algorithms in Search, Organization, and Machine Learning (1989) and The Design of Innovation (2002). He is also the author of The Entrepreneurial Engineer, which was published in 2006 by Wiley.
Among his many honors, he is the recipient of a National Science Foundation Presidential Young Investigator Award, a Wickenden Award presented by the American Society for Engineering Education, and an Outstanding Instructor Award presented by the National Technological University. He is also co-founder and chief scientist of Nextumi, Inc., a web2.0 startup company.
For more on the Penn State STS Program Lecture Series, visit www.engr.psu.edu/sts/Lectures.htm.
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REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu.
Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the Center for Digital Transformation, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change.
