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Marketing Students Raise $4,700 For Habitat For HumanityAbout 180 students in a Smeal College of Business marketing class raised more than $4,700 this month for Habitat for Humanity. Marketing Students Raise $4,700 For Habitat For HumanityUNIVERSITY PARK, PA (November 29, 2007) – About 180 students in a Smeal College of Business marketing class raised more than $4,700 this month for Habitat for Humanity. Students in Consumer Behavior (MKTG 330) split into 90 teams of two, each going door to door for 90 minutes in the State College area to ask residents to contribute spare change or volunteer some time to help Habitat for Humanity Margaret Meloy, associate professor of marketing, has been using this fund-raising activity in her classes for years to demonstrate to students differing social influence techniques. The project allows students to implement various marketing tactics in a real-world setting while getting them involved in the local community and supporting a local nonprofit organization. The students selected the charity prior to the fund-raising and presented the check to Habitat for Humanity of Greater Centre County on Nov. 14. Dennis Sheehan, associate dean of MBA programs, sits on the local Habitat for Humanity board and accepted the check on behalf of the organization. For more information on Habitat for Humanity, visit www.habitatgcc.org. REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu. Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the Center for Digital Transformation, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change. Document Actions |
