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Baumgartner Named Chair Of Marketing Department
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Hans Baumgartner, professor of marketing at Penn State's Smeal College of Business, has been named chair of the college’s Department of Marketing, a position he's held in interim since July 1. Baumgartner Named Chair Of Marketing DepartmentUNIVERSITY PARK, PA (May 4, 2006) – Hans Baumgartner, professor of marketing at Penn State's Smeal College of Business, has been named chair of the college's Department of Marketing, a position he's held in interim since July 1. Baumgartner, who also serves as Charles and Lillian Binder faculty fellow, has been on the Smeal faculty since 1989. Prior to being named chair of the Marketing Department, he was director of Smeal's Ph.D. program. His research focus is in consumer behavior and research methodology. Baumgartner's marketing research is concerned with how consumers form judgments about objects and events and how these judgments influence actual behavior. Methodologically, Baumgartner's research has focused on the use of structural equation modeling in marketing, cross-cultural measurement issues, and citation analysis. He holds a master's in business from the University of Innsbruck in Austria, an M.B.A. from the University of Texas at Arlington, and a master's degree in statistics and a Ph.D. in marketing from Stanford University. REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu. Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the Center for Digital Transformation, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change. Document Actions |
