Lilien Awarded Highest Honor For A Marketing Educator

UNIVERSITY PARK, PA (January 24, 2008) – The American Marketing Association (AMA) has named Gary Lilien, Distinguished Research Professor of Management Science at Penn State's Smeal College of Business, as the 2008 recipient of the AMA Irwin/McGraw-Hill Distinguished Marketing Educator Award, the highest honor a marketing educator can receive.

This lifetime achievement honor is awarded annually to a marketing academic who is universally acknowledged as a longstanding leader in marketing education and who has made extensive contributions to marketing education and the marketing discipline in general. Honorees are individuals who have careers that reflect a balance of distinguished achievements across the criteria of creativity and innovation, teaching and mentoring, research, administration, public service, and service to the marketing profession.

Lilien will receive the award at the AMA's 2008 Winter Marketing Educators' Conference to be held February 15 to 18 in Austin, Texas.

"I am truly honored to be considered in the company of past winners of the Irwin/McGraw-Hill Award," Lilien said. "It's humbling to look at the list of previous winners and consider that my accomplishments in the field are being honored in the same way. And it means even more to me knowing that this award comes from my peers in marketing."

Lilien, who has been on the Smeal faculty since 1981, is co-founder and research director of the college's Institute for the Study of Business Markets, the world's preeminent academic-practitioner organization aimed at fostering education, interchange, and research in business-to-business markets.

Prior joining Smeal, Lilien taught at MIT's Sloan School of Management from 1973 to 1981.

He has a strong and programmatic research record that spans many areas of marketing and management science. His research interests center around business marketing, marketing engineering, market segmentation, new product modeling, marketing mix issues for business products, bargaining and negotiations in business markets, modeling the industrial buying process, and innovation diffusion modeling.

Much of the impact of his work has been in the areas of business marketing and new products. Social Sciences Citation Index lists 1,109 citations for his work, which has spanned more than three decades and includes contributions in operations research, management science, and marketing. Google Scholar lists more than 1,200 citations for his work, including more than 300 for his book, Marketing Models.

He is the author or co-author of 12 books and more than 90 professional articles. He was departmental editor for Marketing for Management Science; is on the editorial board of the International Journal for Research in Marketing; is the functional editor for marketing for Interfaces; and is an area editor at Marketing Science. He was also editor in chief of Interfaces for six years.

Lilien is the former president and vice president of publications for The Institute of Management Sciences. He is an Inaugural INFORMS (Institute for Operations Research and the Management Sciences) Fellow, was honored as Morse Lecturer for INFORMS, and also received the Kimball medal for distinguished contributions to the field of operations research. He is vice president for external relations for the INFORMS Society for Marketing Science and for the European Marketing Academy, also serving as an Inaugural Fellow of the latter.

Lilien holds B.S., M.S., and DES degrees from Columbia University and has received honorary doctorates from Aston University, the University of Ghent, and the University of Liege.

"Gary is an outstanding researcher and educator in the application of quantitative analysis to the field of marketing," said Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management. Kotler received the first Irwin/McGraw-Hill Award in 1985 and is widely considered the world's leading strategic marketer.

"Gary's scholarly contributions are widely recognized in the field and he deserves this high honor from the American Marketing Association," he said.

The selection committee for the Irwin/McGraw-Hill Award evaluated more than 20 nomination packets describing an outstanding set of candidates.

Chaired by Ruth N. Bolton, W. P. Carey Chair in Marketing at Arizona State University's W. P. Carey School of Business, the committee consisted of Pam Ellen, associate professor of marketing at Georgia State University, Dominique Hanssens, Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management, Kent Monroe, John M. Jones Professor in Marketing at the University of Illinois College of Business, and Bart Weitz, JCPenney Eminent Scholar at the University of Florida's Warrington College of Business Administration.

A complete list of past winners of the Irwin/McGraw-Hill Award can be found at www.marketingpower.com/content1203384.php.