Marketing Department Welcomes Top Scholars To Its Second Annual Research Camp

UNIVERSITY PARK, PA (April 16, 2007) – The Department of Marketing at Penn State's Smeal College of Business welcomes four leading marketing scholars on April 27 to share their latest research during its second annual marketing research camp.

The camp begins at 8:30 a.m. in 124 Business Building. Each speaker will give an hour-long presentation on his research, followed by an in-depth discussion with the audience. There will be two presentations in the morning, and two more after lunch.

The first presentation, by Michel Wedel, Pepsico professor of consumer science at the University of Maryland, is entitled "Eye-Movement Analysis of Search Effectiveness."

Following Wedel, at 10:30 a.m., Duncan Simester, NTU professor of management science at the Massachusetts Institute of Technology, will deliver his presentation, "Long-Run Effects of Temporal Price Variation."

After lunch, at 1 p.m., J. Edward Russo, S.C. Johnson family professor of management at Cornell University, will deliver his talk, entitled "The Goal of Consistency as a Cause of Information Distortion."

The camp will conclude with a research presentation by George John, Pillsbury-Gerot
chair in marketing at the University of Minnesota, entitled "Branded Component Contracts As Governance Devices In Industrial Settings."

For more information, please contact the Marketing Department at 814-865-1869.