Smeal Hosts Leading Marketing Scholars At Annual Research Camp
The Department of Marketing at Penn State's Smeal College of Business will host four leading marketing scholars at its fourth annual Marketing Research Camp on April 17 on Penn State’s University Park campus.
Smeal Hosts Leading Marketing Scholars At Annual Research Camp
UNIVERSITY PARK, PA (April 15, 2009) – The Department of Marketing at Penn State's Smeal College of Business will host four leading marketing scholars at its fourth annual Marketing Research Camp this Friday on Penn State's University Park campus.
Each guest will present some of their latest research followed by a discussion with the audience. The event gets underway at 8:30 a.m. in room 125 of Smeal's Business Building.
The daylong event starts with Asim Ansari, professor of marketing at Columbia Business School, who will present his paper on "Modeling Connection Structure in Online Networks."
Following Ansari is Tülin Erdem, Stern Professor of Business Administration at the Stern School of Business at New York University. Erdem will deliver a talk at 10:30 a.m. on her paper "Brands: The Opiate of the Non-Religious Masses?"
After a lunch break, the camp will resume at 1 p.m. with Aric Rindfleisch, associate dean for research and Ph.D. programs at the University of Wisconsin-Madison. Rindfleisch will present his paper "Innovation Beyond Firm Boundaries: The Capabilities of External Problem Solvers."
The camp will conclude with presentation by Baba Shiv, professor of marketing at the Stanford Graduate School of Business, at 3 p.m. Shiv will discuss his paper "Interplay of Wanting and Liking: The Coupling and Decoupling of Desire and Desirability."
The camp is open to all interested faculty, and guests may attend any or all of the presentations.
REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu.
Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the Center for Digital Transformation, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change.
