Leading Scholars To Share Research At Third Annual Marketing Research Camp
The Department of Marketing at Penn State's Smeal College of Business will welcome four prominent marketing scholars to the college on April 25 to participate in the department's third annual Marketing Research Camp.
Leading Scholars To Share Research At Third Annual Marketing Research Camp
UNIVERSITY PARK, PA (April 14, 2008) – The Department of Marketing at Penn State's Smeal College of Business will welcome four prominent marketing scholars to the college on April 25 to participate in the department's third annual Marketing Research Camp.
The daylong event gets underway at 8:30 a.m. in room 124 of Smeal's Business Building. Each of the camp's four scholars will give a one-hour presentation followed by a discussion with the audience.
The first presentation, by Chris Janiszewski, Faricy Professor of Marketing at the University of Florida, is entitled "Context-Dependent Effects of Goal Primes."
Following Janiszewski, at 10:30 a.m., Peter Rossi, Lewis Professor of Marketing and Statistics at the University of Chicago, will deliver his presentation, "Do Switching Costs Make Markets Less Competitive?"
After lunch, Mark Bergen, professor and chair of marketing at the University of Minnesota, will deliver his talk, "The Anatomy of a Price Cut: Discover Organizational Sources of the Cost of Price Adjustment," at 1 p.m.
The program will conclude with Joel Huber, Schwartz Professor of Marketing at Duke University, and his presentation entitled "Reference Dependence in Iterative Choices" at 3 p.m.
For more information, please contact the Marketing Department at 814-865-1869.
REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu.
Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the Center for Digital Transformation, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change.
