Jordan Named To Board Of Leading Technology Conference

UNIVERSITY PARK, PA (April 2, 2008) – John Jordan, executive director of the Center for Digital Transformation at Penn State's Smeal College of Business, has been named to the advisory board of DEMO, a leading semiannual technology conference where the newest products in digital technology often debut.

As a member of the advisory board, Jordan will provide feedback and insight about industry trends to keep the conference and DEMO.com vibrant and ahead of the curve. He previously participated in the DEMOfall 07 conference to identify products he would like to see come to market and the opportunities that exist for new products to find success in the personal tech product market.

For more than 17 years, DEMO conferences, held in February and September, have identified and debuted to an elite audience the products most likely to have a significant impact on the marketplace and market trends in the year following the conference.

Joining Jordan on the DEMO advisory board are Errol Arkilic, program manager, The National Science Foundation; Marc Benioff, chairman and chief executive officer, SalesForce.com; Guy Kawasaki, chairman and CEO, Garage Ventures; Mitchell Kertzman, partner, Hummer Winblad; Josh Kopelmen, managing director, First Round Capital; John Landry, managing director, Lead Dog Ventures; Dan'l Lewin, corporate vice president of strategic and emerging solutions, Microsoft Corporation; Bill McAleer, managing director and co-founder, Voyager Capital; Mike Ramsay, general partner, New Enterprise Associates, and former chairman, CEO,  and co-founder of TiVo; and Scott Sangster, director of strategic planning and development, Walt Disney Internet Group.

At Smeal, Jordan's research focuses on emerging technologies and their impact on business strategy, design, and practice. His Ph.D. dissertation, on the wide use of engineering images and metaphors in American society in the early 20th century, was published by the University of North Carolina Press. His research has also been published in American National Biography, Technology and Culture, and other academic journals.

Since 1997, Jordan has written the monthly emerging technologies newsletter Early Indications (www.smeal.psu.edu/cdt/pubs/earlyindications). He has also reviewed books for both Harvard Review and Upside, and has been profiled in the Wall Street Journal, Fast Company, Investor's Business Daily, and the International Herald Tribune.

Jordan teaches information technology and innovation and entrepreneurship in the Smeal MBA Program. Before joining the college, he combined business and technology research with client responsibilities in the Office of the Chief Technologist at Capgemini, the Center for Business Innovation at Ernst & Young, and the Applied Technology Group at Computer Sciences Corporation. Prior to entering consulting, he won teaching awards at Harvard University and the University of Michigan.

Jordan holds a bachelor's degree from Duke University, a master's degree from Yale University, and a Ph.D. from the University of Michigan.

About the Center for Digital Transformation
The Center for Digital Transformation brings corporate executives together with leading academics in the fields of entrepreneurship, information sciences, management, marketing, supply chain, and more, to study how the use of networked digital resources alters competition, strategy, and execution. The center focuses on furthering research, teaching, and outreach to help businesses realize the challenges and opportunities presented by the digital economy.

For more on the Center for Digital Transformation, visit www.smeal.psu.edu/cdt.