ISBM Launches Academic Newsletter

UNIVERSITY PARK, PA (April 9, 2008) – The Institute for the Study of Business Markets (ISBM) at Penn State's Smeal College of Business has begun publishing a quarterly newsletter to connect academics and Ph.D. students around the world who are interested in the study of business-to-business marketing.

Each issue of ISBM Research Quarterly will feature an article focusing on one aspect of business-to-business research selected for its broad interest and applicability. The first issue includes a piece by Aric Rindfleisch, associate professor of marketing at the Wisconsin School of Business, on his ISBM Working Paper entitled "Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines."

The newsletter will also contain updates on ISBM programs and announcements, commentary, and correspondence from readers.

Other highlights from the debut winter 2008 issue include:

•    an update from ISBM Ph.D. Camp Director Abbie Griffin, Garff Presidential Chair in Marketing at the                      University of Utah, on the 2007 camp and a look ahead to the next camp in 2009;
•    an introduction to the ISBM Data Resources Program by its developer Jean Johnson, Hart Professor of                  Marketing at Washington State University;
•    a discussion on the ISBM Ph.D. Seminar Series by Raj Grewal, ISBM associate research director;
•    a description by Ralph Oliva, ISBM executive director, of the ISBM semiannual meeting entitled "Value                  Merchants: Demonstrating and Documenting  Superior Value in Business Markets," held in Tampa, Fla.

ISBM Research Quarterly is available to view or download from the ISBM Web site at www.smeal.psu.edu/isbm/isbmres/academicnewsletter.html. To request a subscription, send an email to Lori Nicolini at LNicolini@psu.edu.

About the Institute for the Study of Business Markets
The Institute for the Study of Business Markets, headquartered in Penn State's Smeal College of Business, is the largest global, real-time knowledge-creating network addressing the needs of business-to-business academics, marketers, salespeople, and senior managers across all industries. The ISBM has assembled a network of more than 100 field researchers from leading universities and institutes around the world.

The foundation of the ISBM is a three-tiered, integrated platform—research, education, and networking and interchange. ISBM research spans the entire practice of business-to-business markets and delivers expert knowledge that can be applied to all dimensions of the marketing and sales cycle. From executive to practitioner, member firms benefit from research-driven new knowledge, professional development programs, and best-practice tools and techniques to achieve excellence within their marketing and sales teams.
Since 1983, the ISBM has been serving all industries—chemical, industrial, manufacturing, information technology, and beyond.

For more information on the ISBM, visit www.isbm.org.

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REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu.

Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the Center for Digital Transformation, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change.

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