Newsday
Game Plan For Bowl Ads: Stars, Cars And, Oh Yeah, Football

By Monty Phan

In case your brain has frozen from the cold outside, tomorrow's Super Sunday, that one day of the year when TV watchers pay as much attention to breaks between the action as they do the action itself.

"I would bet that this might be the year of a more thoughtful approach, and some people's idea of a more thoughtful approach would be taking a pass," said Andrew Bergstein, a marketing instructor at Penn State University's Smeal College of Business.

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REPORTERS & EDITORS: For more information, please contact Wyatt DuBois in the Smeal College of Business Media Relations Office at 814-863-3798 or wed112@psu.edu .

Penn State's Smeal College of Business offers highly ranked undergraduate, MBA, executive MBA, Ph.D., and executive education opportunities to more than 5,500 students at all levels. Featuring academic departments of accounting, finance, marketing, insurance and real estate, management, and supply chain and information systems, the college is also home to major research centers such as the Center for Supply Chain Research, the Institute for the Study of Business Markets, the eBusiness Research Center, the Farrell Center for Corporate Innovation and Entrepreneurship, the Center for Global Business Studies, and the Center for the Management of Technological and Organizational Change.

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