Media Coverage: December 2005

"Marketplace," 12/29/2005—Fariborz Ghadar, director of the Center for Global Business Studies, discusses the reasons why the word "millions" is being replaced by "billions" as a general measurement term. Listen to the complete report here.

The Wall Street Journal, 12/28/2005—J. Edward Ketz, associate professor of accounting, discusses the federal investigation into KPMG's tax shelters. (KPMG Probe Raises Concerns Over Conflicts). This article also appeared in The Wall Street Journal Asia and The Wall Street Journal Europe.

Seattle Post-Intelligencer, 12/26/2005—Fariborz Ghadar, director of the Center for Global Business Studies, discusses the microwave in an article on its 60th anniversary. "With most new technologies, you suggest it's going to have the widest possible use," he says. "Remember—your PC was going to make your coffee and bring up your calendar at the same time." (Microwaves: Zapping Food For 60 Years).

Centre Daily Times, 12/25/2005—Article on David Harrison, distinguished professor of management. "Penn State has named Smeal College of Business management professor David A. Harrison a distinguished professor for his record of service to Smeal in both teaching and research." (Business People: Research).

The Hindu Business Line (India), 12/22/2005—J. Edward Ketz, associate professor of accounting, is quoted on the SEC's plans to simplify financial reporting. "Principled-based accounting requires principled people for it to work because principled-based accounting will be easier to manipulate," Ketz says. (Criminal Conduct Could Be Concealed In A Thicket Of Detail).

Supply & Demand Chain Executive Online, 12/21/2005—Article on Penn State Executive Programs' partnership with ALMC. "Penn State Executive Programs, part of the Smeal College of Business, has partnered with the Defense Department's U.S. Army Logistics Management College (ALMC) to offer military personnel the opportunity to earn a certificate in supply chain management." (Penn State, U.S. Army Form Supply Chain Education Partnership).

The Beckley (W.Va.) Register-Herald, 12/20/2005—Article on the new book set edited by J. Edward Ketz, associate professor of accounting. "Beckley native J. Edward Ketz has published a new book about accounting ethics. ... Ketz has been researching and teaching accounting ethics for nearly 30 years." (Beckley Native's Four-Volume Accounting Ethics Published).

Reuters, 12/17/2005—Tim Pollock, associate professor of management, comments on the IPO of Baidu, a Chinese Internet search engine. "The purpose of the lock-up is to create the perception that the folks running the company, the early investors, are in it for the longer term—they're not just cashing out in the IPO," Pollock says. (Experts See Shares Slide As Baidu Opens Lock-Up). This article also appeared on several news Web sites, including MSN Money and CNET News.com.

Marketing News, 12/15/2005—Article on a study by the Institute for the Study of Business Markets quotes Ralph Oliva, executive director of the institute. "Business marketers' current emphasis on customer understanding reflects an explicit recognition that the advanced tools and sophisticated strategies marketers are employing in this decade can only succeed when based on intimate knowledge of customer operations, economics and purchasing practices," Oliva says. (Customer Knowledge Takes Priority In Study).

Los Angeles Times, 12/14/2005—Marvin Goldberg, chair of the Department of Marketing, comments on a new marketing campaign from R.J. Reynolds. "'This is the perfect setup for viral marketing,' he said. The coasters introduce the 'virus,' he said, tacitly encouraging young people—including underage friends and family members of those who receive the coasters—to drink and smoke." (Cigarette Maker Pours It On Strong In Promo). This article also appeared on several news Web sites.

ABC News Radio, 12/13/2005—Andrew Bergstein, instructor of marketing, is interviewed about the Federal Trade Commission fining DirecTV for violating the national do-not-call registry.

Arizona Republic, 12/12/2005—David Harrison, distinguished professor of management, talks about stress in the workplace. "Workers who are better trained for their jobs are likely to be more confident and experience less job stress, said David Harrison." (Stressed? Hip Check The Boss). This article also appeared in the Houston Chronicle, Pittsburgh Post-Gazette, Toronto Star, Ottawa Citizen, and in several other newspapers and news Web sites.

Pittsburgh Post-Gazette, 12/11/2005—Article on the Nittany Lion Fund. "The Nittany Lion Fund got its start through the Penn State Investment Association, a club for students interested in Wall Street and finance. Not satisfied with managing an imaginary portfolio of stocks, they pressed school officials to let them run real money." (Students Of The Market).

The Star-Ledger, 12/06/2005—Article on the Nittany Lion Fund. "Most student-managed funds differ from the real thing in that they use money set side from the school's endowment, educators say. That is what makes the Penn State fund unique, and is something Seton Hall hopes to copy." (Prudent (Student) Investors).

Richmond Times-Dispatch, 12/06/2005—Barbara Gray, professor of organizational behavior and director of the Center for Research in Conflict and Negotiation, is quoted on the conflict over the appointment of the president of the University of Richmond. "You've got classic cases with [Michael] Eisner at Disney, for instance, when the board lined up in different camps. Some years ago, you had the same thing at Apple computers with Steve Jobs. You see it on Wall Street. ... It can happen in any organization." (UR's Fight: Two Trains, One Track).

MoneyWeb (South Africa), 12/05/2005—Smeal mentioned in an article on The Economist's Executive Education Rankings. "The UCT GSB received a score of 3.9, placing it on par in tenth place with top names such as Stanford Graduate School of Business, Ross School of Business at the University of Michigan, Fisher College of Business at Ohio State University, and Smeal College of Business at Penn State." (GSB Short Business Courses On Top Of The World). This article also appeared in South Africa's BizCommunity.com.

Houston Chronicle, 12/04/2005—Fred Hurvitz, instructor of marketing, discusses the success of businesses in college towns. "Many small businesses have thrived in State College, Pa., where Pennsylvania State is located, because recessions aren't felt as much as in other parts of the country, said Fred Hurvitz, a former small-business owner who teaches marketing at Penn State's Smeal College of Business." (College Towns Make The Grade With Entrepreneurs). This Associated Press article, originally published in November, also appeared in December in the St. Petersburg Times, Pittsburgh Post-Gazette, Deseret Morning News and in several other newspapers and about 15 news Web sites.

Centre Daily Times, 12/04/2005—News brief on Penn State Executive Programs' Economist ranking. "Penn State Executive Programs at the Smeal College of Business is one of 14 open-enrollment executive education providers worldwide to be rated good or better by The Economist magazine in its ranking of executive education programs." (Magazine Ranks Smeal Program In Top 10).

The Scranton Times-Tribune, 12/04/2005—Smeal alumna is profiled. "Rose Sebastianelli, Ph.D., Clarks Summit, professor of operations and information management at the University of Scranton, has been chosen the Kania School of Management Professor of the Year by the university's Business Club. ... Dr. Sebastianelli holds a Bachelor of Science degree from Indiana University of Pennsylvania and a Ph.D. in management science from the Pennsylvania State University Smeal College of Business Administration." (Sebastianelli Named Professor of Year).

The Dallas Morning News, 12/03/2005—Linda Trevino, Franklin H. Cook Fellow in Business Ethics, discusses Sarbanes-Oxley's effect on corporate boards. "Boards are taking their role more seriously than they used to because of Sarbanes-Oxley," Trevino said. (Boards Watching Personal Ethics, Too).

Bloomberg Radio, 12/02/2005—J. Edward Ketz, associate professor of accounting, is interviewed regarding pension accounting regulation.

SmartPros.com, December 2005—J. Edward Ketz, associate professor of accounting, discusses the SEC's efforts to simplify financial reporting in his column. "There may be a case for simpler accounting rules, but unfortunately the SEC chairman has not made it. His one and only argument in favor of that proposal is erroneous and shows his ignorance of accounting and financial reporting." (Cox Encourages Simpler Accounting: Bah, Humbug!).

SmartPros.com, December 2005—J. Edward Ketz, associate professor of accounting, discusses the SEC's efforts to simplify financial reporting in his column. "If we want a system that reports the economic truth, we need to get rid of those responsible for the bright lines, for the silly fictions introduced into the literature, and for the arbitrary and capricious rules." (Herz Encourages Simpler Accounting: Again, Bah, Humbug!).

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