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Home Newsroom Media Coverage Archive August 2009

August 2009

A compilation of clips of Smeal or Smeal faculty appearing in the media this month.

Media Coverage: August 2009

Centre Daily Times, 08/30/2009—Article mentions a Smeal partnership with State College Area High School. "The center is also partnering with Penn State's Smeal College of Business for a supply chain management course." (Centre County Schools: Students to See Changes).

Agence France-Presse, 08/25/2009—Terrence Guay, clinical associate professor of international business, comments on GM's decision to keep Opel. "'Giving up on the European market may, in 10 to 20 years, be viewed as a serious mistake' if GM intends to remain a global company, he said." (GM May Try to Keep Opel). This article appeared on more than 25 international Web sites.

The Associated Press, 08/23/2009—Fariborz Ghadar, director of the Center for Global Business Studies, comments on Iranian politics. "Two branches of authority, the parliament and the judiciary, are now controlled by the Larijanis, this is quite a tenuous position for Ahmadinejad," Ghadar says. (Ahmadinejad Rivals Rise Within Conservative Camp). This article appeared on more than 100 Web sites.

BusinessWeek.com, 08/14/2009—Andrew Bergstein, associate director of the Center for Sports Business & Research, comments on the signing of Michael Vick and the role played by sponsors. "'Given how much money is at stake, and the smartness of the parties involved, I'd be very surprised' if a sponsor such as Lincoln National didn't know ahead of time,'" says Bergstein. (Vick Signing Is Risky Business).

Bloomberg News, 08/13/2009Marvin GoldbergBard Professor of Business Administration, comments on a plan to market golf to children on the Cartoon Network. "The buzzword always is integrated marketing communications," says Goldberg. "Can it be effective? Maybe if done in conjunction with more interpersonal things." (Tiger Woods Loses to Pokemon When Pitching Golf to Children).

BusinessWeek, 08/03/2009—Article on research by Vilmos Misangyi, assistant professor of management. "Penn State management professor and co-author Vilmos Misangyi believes the findings also apply to the current economy, as uncertainties may prompt a strong reliance on a business leaders' words. 'If anything,' he says, 'I would expect stronger effects today.'" (It's a Vision Thing).

BusinessWeek, 08/03/2009—Magazine graphic cites research on spinoffs co-authored by Smeal finance professors J. Randall Woolridge and James Miles. (The Rush to Grab Orphan Brands).

BusinessWeek.com, 08/03/2009—Carrie Marcinkevage, MBA director of admissions, comments on how the economy is affecting the MBA admissions process. "We took a pretty conservative approach to overall class size this year so we can really focus on placement," Marcinkevage says. "The last thing we want to do in an economy like this is admit a lot of people and have a placement risk at the back end, where people leave dissatisfied with their experience." (U.S. Business Schools: Why Foreign MBAs Are Disappearing).

Centre Daily Times, 08/02/2009—Patrick Cataldo, associate dean for executive education, writes in his column about customer service. "It's easy to talk about customer service, but it takes a lot more than talk to ensure that a business is delivering on its promises," Cataldo writes. "It takes dedication, action and follow through. I have been amazed by the number of people who have shared stories of lapses in service in the past year despite the recession." (Customer Service Vital During Difficult Times).

CentreDaily.com, 08/02/2009Patrick Cataldo, associate dean for executive education, writes in his blog about customer service. "Poor service and a difficult economy are not only related, they are married to the reality that satisfied customers are the lifeblood of a business," Cataldo writes. "This fact should have all companies and their employees focused on delivering outstanding customer service to everyone they serve." (Sound Off on Poor Service).

Continental, August 2009—Patrick Cataldo, associate dean for executive education, comments on the role of technology in executive education. "There will be more use of technology in executive education," Cataldo says. "The technology now is fabulous. Blended learning is a rich experience, it works." (Executive Ed Goes Hybrid).

The Patriot-News, 08/01/2009—Charles Enis, associate professor of accounting, comments on state government incentives for attracting and keeping businesses in state. "Usually it's something that's negotiated," Enis says. "This is not like a statutory plan." (In Battle for Plant, State Was Outbid).

SmartPros.com, August 2009J. Edward Ketz, associate professor of accounting, writes in his column about an SEC fine on GE. "The real tragedy is that the $50 million fine will be paid by the stockholders of GE rather than the criminals who created the fraudulent schemes and carried them out," writes Ketz. "We have again let the bad guys get away with their shenanigans and have penalized the innocent." (GE's Accounting Tricks and the SEC's Injustice).

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