Marketing Research Camp

The Marketing Department in the Smeal College of Business at Penn State University announces its annual Marketing Research Camp. It will be held on Friday, April 25th, 2008, in room 124 Business. Four prominent marketing academics will present their latest research. View the Marketing Research Camp complete itinerary.

The presenters are as follows:

• Chris Janiszewski—University of Florida—8:30 a.m. - 10:00 a.m.
  
  Chris Janiszewski is the Jack Faricy Professor of Marketing in the Warrington College of Business at the University of Florida. His current research focuses on perception, learning theory, and context effects as applied to price perception, consumer responses to advertising, and consumer purchase behavior. Professor Janiszewski has published in the Journal of Marketing, Journal of Marketing Research, and the Journal of Consumer Research. He is a member of the editorial review boards of Journal of Marketing, Journal of Consumer Research, and the Journal of Consumer Psychology and is an Associate Editor at the Journal of Marketing Research. Chris is President Elect of the Association for Consumer Research and President of the Journal of Consumer Research Policy Board. Professor Janiszewski was the Ph.D. program coordinator at the University of Florida from 1993 to 2005 and remains active in Ph.D. education.
  
  Dr. Janiszewski's vitae and other information about him can be found at http://www.cba.ufl.edu/contact/facultyinfo.asp?WEBID=1034
• View Dr. Janiszewski's paper.
• Peter Rossi—University of Chicago—10:30 a.m. - 12:00 p.m.
  
  Peter E. Rossi is Joseph T. and Bernice S. Lewis Professor of Marketing and Statistics at the Graduate School of Business, University of Chicago. He received his PhD from University of Chicago and BA from Oberlin College. He has published widely in marketing, economics, statistics and econometrics including Quantitative Marketing and Economics, Marketing Science, Journal of Marketing Research, American Economic Review, Journal of the American Statistical Association, Econometrica, Journal of Political Economy, Journal of Econometrics, Biometrika, Journal of Business and Economic Statistics, and Journal of Economic Theory. These articles have more than 1600 cites as measured by the ISI Web of Science and over 3200 Google Scholar cites. He is a co-author of Bayesian Statistics and Marketing, John Wiley Series in Probability and Statistics (2005). His areas of research interest include pricing and promotion, target marketing, direct marketing, micro-marketing, limited dependent variable models and Bayesian statistical methods. A fellow of the American Statistical Association and the Journal of Econometrics, he is founding editor, Quantitative Marketing and Economics, past Associate Editor for Journal of the American Statistical Association, Journal of Econometrics, and Journal of Business and Economic Statistics. He is Director, Kilts Center for Marketing, GSB, University of Chicago.
  
  More information on Dr. Rossi can be found at http://www.chicagogsb.edu/faculty/bio.aspx?&min_year=20074
  &max_year=20083&person_id=175971
• View Dr. Rossi's paper.
• Mark Bergen—University of Minnesota—1:00 p.m. - 2:30 p.m. Dr. Bergen is is the Carolyn I. Anderson Professor of Business Education Excellence and Chair of the Department of Marketing & Logistics Management at the Carlson School of Management. Bergen's research focuses on pricing and channels of distribution, where he has studied issues such as pricing as a strategic capability, price wars, price pass-through, branded variants, dual distribution, gray markets, co-op advertising, and quick response. Bergen's work has been published in a broad array of scholarly journals and business press, including Marketing Science, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Research, the Quarterly Journal of Economics, Harvard Business Review, and the Sloan Management Review. Additionally, he continues to serve as a consultant with companies in the medical, service, food, retail, and industrial markets. Bergen holds a BS and a PhD in economics from the University of Wisconsin – Madison and the University of Minnesota respectively. He teaches MBA and executive courses in pricing strategy and marketing management, earning him numerous awards for teaching excellence at the Carlson School and recognition as an outstanding faculty member.
  
  Bergen's biography and vitae can be found at http://carlsonschool.umn.edu/Page6237.aspx
• View Dr. Bergen's paper.
• Joel Huber--Duke University—3:00 p.m. - 4:30 p.m.
  
  Joel Huber received his Ph.D. and MBA from the Wharton School of the University of Pennsylvania and his BA from Princeton University. He has taught at the business schools at Penn, Purdue and Columbia, but Duke has been his home for the last 30 years. His research has spanned preference measurement, consumer choice behavior and behavioral decision theory. Beginning with his dissertation under Paul Green on non-metric choice models, he has worked to (1) demonstrate the distorting impact of dominated alternatives on choices (2) assess the impact inferences to missing information in conjoint evaluations (3) develop efficient conjoint choice designs and (4) find consistent and effective ways to value environmental benefits. Reviewing has been an important part of his life. He has been on the review boards for JMR, JM, Marketing Science, and JCR. Following eight years as JCR associate editor and two at Marketing Science, he is the editor of the Journal of Marketing Research.
  
  More information on Dr. Huber can be found at http://www.fuqua.duke.edu/faculty/alpha/jch8.htm
• View Dr. Huber's paper.

Each has research interests in one of the three functional areas of marketing. Each speaker will give a one-hour presentation followed by an extensive discussion. It promises to be a very exciting research camp with high quality presentations. You are invited to join us for any or all of the presentations that day.

**If you are interested in attending the day’s event, please contact the Marketing Department in room 455 of the Business Building or by calling 814-865-1869.**