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Faculty Achievements

News and awards from the Marketing Department in Penn State

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Recent Achievements | In the News | Recent Publications

Recent Achievements

Hari Sridhar has received the Best Paper Award for a 2012 paper published in the Journal of Interactive Marketing. (August 2013)

Min Ding is the editor-in-chief of Customer Needs and Solutions, a new journal for scholarly research in the field of marketing. (June 2013)

Ralph Oliva Tied for the MBA Best All-Around Teaching Award from the 2013 Class! (May 2013)

Wayne DeSarbo Awarded the MBA 2014 Class Award for Most Interesting Faculty Member! (May 2013)

            In the News

            Crain's Detroit Business, (April 2014) —This article on Major League Baseball promotions used to boost attendance cites research from Wayne DeSarbo, Smeal Chaired Distinguished Professor of Marketing: "'Promotions typically help losing teams more than winning teams. You'll find promotion is not as effective (in Detroit) in drawing fans to the ballpark as in Pittsburgh,' said Wayne DeSarbo, executive director at the Center for Sports Business and Research at Penn State University. He has specifically studied MLB ballpark promotions in Detroit and for the Pittsburgh Pirates." (Tiger talent beats nods: Bobbleheads a fan favorite, but good team a better draw)

            'Green' scale helps predict how consumers buy environmentally friendly products (April 2014) How do consumers decide when faced with the option of buying a traditional product or a competing product that is marketed as "green?"  Penn State Smeal College of Business faculty member Karen Winterich and her colleagues set out to develop a scale of "green consumption values" to help predict which consumers will prefer to purchase environmentally friendly products.

            Customer experience the topic of recent B2B marketing-focused meeting (March 2014) Key themes that emerged from the Institute for the Study of Business Markets' (ISBM) recent winter meeting included managing customer experience and the importance of pricing, according to Ralph Oliva. Oliva serves as executive director of the ISBM, a research center in the Penn State Smeal College of Business focused on the practice of business-to-business marketing.

            The Week, (February 2014) An article on baseball promotions and merchandise quotes Wayne DeSarbo, executive director of the Center for Sports Business and Research. "Though cheap plastic dolls and other promotional kitsch certainly don't account for the entirety of that trend, they've at least had some role in bolstering baseball's robust health. Game-day promotions 'are one of the most effective tools that MLB management can utilize to impact game attendance,' said [DeSarbo]." (Has baseball reached peak bobblehead?)

            Super Bowl ads prompt discussion in Penn State Smeal MBA marketing course, (February 2014)  Ralph Oliva, professor of marketing and executive director of the Institute for the Study of Business Markets, uses the Super Bowl as a teachable moment in his Integrated Strategic Communications class for Penn State Smeal MBA students. In class the Monday following the big game, he and his students spent time analyzing the previous night's commercials—some of the most highly sought-after spots in television advertising.

            Puget Sound Business Journal, (February 2014)Wayne DeSarbo, Smeal Distinguished Professor of Marketing, is consulted in an article about the business aspects of a team going to the Super Bowl: "In the money game of pro sports, a lot hinges on people's expectations. DeSarbo said that if a team generally performs well but doesn't win the big game, franchise sponsors are usually happy. But the fans, not so much." (Super Bowl could prove super value for Seahawks)

            Recent research from Penn State Smeal College of Business Marketing Professor Meg Meloy, along with colleagues from Georgetown University, examines how individuals distort information to make decisions. (February 2014)

            State College Businesses Leave Nittany Mall for New Location (January 2014) - Hari Sridhar

            CBS Minnesota, (December 2013) Meg Meloy, associate professor of marketing, weighs in on why it's difficult to keep New Year's resolutions: "'I think it's because we have conflicting goals going on,' said Penn State marketing professor Meg Meloy, who's studied New Year's resolutions. 'We try to be good, and there are temptations that face us all the time. If we have both of these goals in our head, one goal might be suppressed for a period of time, but it often comes back to exert its influence.'" (Good Question: Why Is It So Hard To Keep New Year's Resolutions?)

            The New York Times, (December 2013) —An article on why people choose to give to charity references quotes Karen Winterich, assistant professor of marketing: "People whose moral values are more internalized (for example, because of their religious beliefs) don't need the promise of future recognition to be persuaded to donate, said Professor Winterich. This means charities may want to reconsider their spending levels on things like award dinners and gifts, she said." (Seeking the Why of Giving)

            B2B Online, (November 2013)Ralph Oliva, professor of marketing and executive director of the Institute for the Study of Business Markets, is quoted in an article on the future of marketing. "Future marketers will have to be worried more about the big picture, particularly the interfaces with other disciplines within the company. It doesn't matter about the latest thing you did on social media. What's important is understanding the principles for navigating what will always continue to be a new world of marketing tools." (The future of marketing: Are skills keeping up with increasing demands)

            ScienceBlog, (November 2013) —A post summarizes recent research from Raj Grewal, the Irving & Irene Bard Professor of Marketing. The highlighted study finds that in the case of high-severity recalls, consumers with a high level of brand commitment may respond more negatively than those with less loyalty. (Brand loyalty not always a benefit)

            BizEd, (November 2013), Research is featured from Lisa Bolton, associate professor of marketing, on how conspicuous consumption can impact sales based on type of industry. (Conspicuous consumption makes the sale)

            The Times of India, (October 2013), Hari Sridhar, assistant professor of marketing, is cited as the co-author of a study that found, "The decline in print advertising is not due to a shift in online ads on newspapers' websites…" (Online ads not behind print advertising's decline, study finds)

            Brand Loyalty Not Always a Benefit, Study Finds, Raj Grewal (November 2013)

            Business-to-Business Marketing Students Work With Local Company to Develop Marketing Plan, Carolyn Todd (November 2013)

            Ding's Latest Book Aims to Change Sustainability Dialogue by Adding Dose of Fairness, Min Ding (October 2013)

            Does the promise of recognition really prompt good deeds? (October 2013) Recognition might not be as important as previously thought in motivating people to perform good deeds, such as donating money or volunteering time to a philanthropic cause, according to a team of researchers that includes Karen Winterich, assistant professor of marketing at the Penn State Smeal College of Business.

            CardHub, (September 2013) CardHub consulted Lisa Bolton, associate professor of marketing, for advice on adding authorized users to credit cards: "'Ask yourself if it's a good idea to get involved in a financial relationship with this person,' Lisa Bolton, a marketing professor at Pennsylvania State University who focuses on consumer insights, recommends. 'The more established of a relationship and the more trust between people, the better off it's going to be.'" (Authorized Users: Adding Them, Building Credit & What to Watch Out For)

            HealthDay, CBS8.com San DiegoHealth24.com (August 2013) Articles talk about research by Meg Meloy, associate professor of marketing, on retail therapy: "In her own research, she found that people need an outlet when they are hungry, stressed or busy. 'Talking to someone is one way,' Meloy said. Vigorous exercise is another. But for others, shopping is that outlet." ('Retail Therapy' might not be so bad after all; Shopping for fun is OK)

            Persuasive Litigator, (July 2013) A blog post examining the George Zimmerman trial uses research from Karen Winterich, assistant professor of marketing, to analyze a juror's reactions: "Perhaps the better expression is 'emotional blunting' (Winterich 2010, 2011), which means that a person experiencing sadness first will blunt later experiences of anger and vice-versa." (Go for 'Mad' Not 'Sad' When You've Got the Burden: Listening to Juror B37)

            How a Seller's Conspicuous Consumption Impacts Buyers' Perceptions by Lisa Bolton (May 2013)

            Smeal Faculty Member Moderates Philadelphia Panel Discussion on Marketing, Meg Meloy (May 2013)

            Recent Publications

            The following paper has been accepted at JCR, "Accepting Inequality Deters Responsibility: How Power Decreases Charitable Behavior" by Karen Page Winterich and Yinlong Zhang.

            The following paper has been accepted for publication in Marketing Letters. When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons.Michael J. Barone & Keith B. Lyle & Karen Page Winterich (January 2014)

            Gary Lilien's paper on, “Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls” with Christian Schmitz (University of Manheim and an ISBM visiting scholar here two years ago) and You-Cheong Lee , Doctoral Candidate at the University of St. Gallen has been accepted for publication in the Journal of Marketing. (January 2014)

            Ki, HJ, YH Park, E. Bradlow, and M. Ding. PIE: A Holistic Preference Concept and Measurement Model. Journal of Marketing Research. Forthcoming. (January 2014)

            The following paper has been accepted at the Journal of Consumer Psychology. "Seeing the World through GREEN-tinted Glasses: Green Consumption Values and Responses to Environmentally Friendly Products" by Kelly L. Haws (Vanderbilt University), Karen Page Winterich (Pennsylvania State University) and Rebecca Walker Naylor (The Ohio State University). (November 2013)