Faculty Achievements
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Recent Achievements | In the News | Recent Publications
Recent Achievements
Ralph Oliva Tied for the MBA Best All-Around Teaching Award from the 2013 Class! (May 2013)
Wayne DeSarbo Awarded the MBA 2014 Class Award for Most Interesting Faculty Member! (May 2013)
Duncan Fong Appointed Associate Editor of the Journal of Business & Economic Statistics! (December 2012)
Karen Winterich and Hari Sridhar Have Been Selected as 2013 Marketing Science Institute's Young Scholars! (November 2012)
Raj Grewal Appointed Associate Editor of the Journal of Marketing Research. (September 2012)
Gary Lilien Honored with the 2012 MR SIG Gilbert Churchhill Lifetime Achievement Award (August 2012)
In the News
Why Charities Need To Consider Donors' Politics (January 2013)
Article on research by Karen Winterich, assistant professor of marketing. “Research suggests that the way the charity presses certain ideological buttons predicts whether liberals or conservatives will pony up a donation. ... I spoke with Karen Winterich – she’s a researcher at Penn State – and she is finding that, in fact, different kinds of charitable appeals do appeal to liberals and conservatives.” (Why Charities Need to Consider Donors’ Politics)
Marketing Analytics: A Must for Retailers and Manufacturers by Gary Lilien (January 2013)
Podcast featuring Gary Lilien discusses his research on how few companies actually use marketing analytics to better target their companies, and why they should. (Marketing Analytics: A Must for Retailers and Manufacturers)
Hari Sridhar's Research Reported on by BusinessNewsDaily.com (March 2013)
An article on recent research by Hari Sridhar examining the relationship between opening and closing retail store locations and overall firm value. (Why Retailers Face Tricky Store Problem)
Closing Stores May Increase Retailer's Value Featuring Hari Sridhar (March 2013)
Article on research co-authored by Hari Sridhar: "For many big retailers, closing individual stores is a better option than opening new stores when it comes to increasing firm value, according to a study online in the Journal of Retailing." (Closing stores may increase retailer's value)
Oprah.com Listens to Karen Winterich (March 2013)
Why even health-conscious people tend to eat more than they think: "'When an individual is happy or proud, they tend to get more sucked up in the moment,' says study author Karen Page Winterich. 'Hopeful people are more focused on the future and the goals they would like to achieve—such as losing weight or eating healthier.'" (Surprise Reasons You're Eating More)
--also picked up by Huffington Post, 3/11/13 (Overeating: Reasons You're Eating More)
Karen Winterich Quoted by MSN Money (March 2013)
Some companies with progressive images have a culture clash due to corporate leaders who lean right. Karen Winterich is quoted: "But offending your target audience is never a good idea, which is why a lot of experts suggest executives avoid political conflicts entirely. 'Any large company with a broad consumer base should really just keep their hands clean and stay out of it,' says Karen Page Winterich, who teaches marketing at Penn State's Smeal College of Business." (7 hippie brands that lean right)
Marketing Class Puts Theory to Work at a Local Business with Karen Winterich (January 2013)
Recent Publications
"How a Seller's Conspicuous Consumption Impacts Buyers' Perceptions" by Lisa Bolton (May 2013)
"Marketing for Better IPC Performance" by Raj Grewal (April 2013)
"Information Technology Competencies, Organizational Agility, and Firm Performance: Enabling and Facilitating Roles" by Anindita Chakravarty, Raj Grewal, and V. Sambamurthy Accepted to Information Systems Research! (April 2013)
"The Effects of Opening and Closing Retail Stores on Firm Value" by Hari Sridhar (March 2013)
Eunice Kim's Paper (Coauthored by Uzma Khan & Ravi Dhar), "Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty," Has Been Accepted for Publication at Journal of Marketing Research! (March 2013)
Rajdeep Grewal and Alok Kumar Have Had the Article, "Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role Multinational Corporation Headquarters-Sibsidiary Relationship" Accepted to the Journal of Marketing Research. (January 2013)
"When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model," by Karen Winterich, Vikas Mittal, and Karl Aquino has been accepted at the Journal of Marketing! (January 2013)
Lisa Bolton's "Judging the Book by It's Cover? How Consumers Decode Conspicuous Consumption Cues in Buyer-Seller Relationships," Accepted at the Journal of Marketing Research! (January 2013)
Strategy+Business: New Support for Marketing Analytics by Gary Lilien and Arvind Rangaswamy (January 2013)
Skeptics abound, but the high-tech approach to consumer data seems to pay off.
"Effects of Opening and Closing Stores on Chain Retailer Performance" by Raji Srinivasan, Hari Sridhar, Sriram Narayanan and Debika Sihi Accepted at the Journal of Marketing! (December 2012)
Accepted at Journal of Marketing: "When Value Trumps Health in a Supersized World" by Karen Winterich and Kelly Haws. (November 2012)
"Performance Implications of Deploying Marketing Analytics" by Gary Lilien, Arvind Rangswamy, and Frank Germann (recent Ph.D. graduate now working at University of Notre Dame) Accepted for Publication in International Journal of Research in Marketing. (October 2012)
Gary Lilien, John Robert, & Venky Shankar Have Had Their Paper, "Effective Marketing Science Applications: Insights from the ISMS Practice Prize Finalist Papers and Projects," Accepted for Publication in Marketing Science Magazine. (September 2012)
Raj Grewal & Alok Saboo's "Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings" Accepted for Publication in Marketing Science Magazine. (September 2012)
Raj Grewal and Gary Lilien Had a Paper Accepted for Publication in the Journal of Marketing Called, "The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads" (August 2012)
Karen Winterich & Woo Jin Choi's "Can Brands Move In from the Outside?: How Moral Identity Enhances Out-group Brand Attitudes" has been Accepted for Publication in the Journal of Marketing. (August 2012)
The Consumer-Brand Relationship by Dr. Rajdeep Grewal (March 2012)
The Helpfulness of Hope by Dr. Karen Winterich (February 2012)
The Downside of Debt Consolidation by Dr. Lisa Bolton (January 2012)
