Marketing Academic Research Colloquium
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Schedule of Events | Lodging | Printable Program | Contact List
Welcome
The Smeal College of Business, Department of Marketing is pleased to invite you to the third annual Marketing Academic Research Colloquium (MARC)!
For the third year in a row, world class marketing scholars from the Joseph M. Katz School of Business at the University of Pittsburgh, Robert H. Smith School of Business at the University of Maryland, Tepper School of Business at Carnegie-Mellon University, and Smeal College of Business at the Pennsylvania State University, come together to strengthen their relationships and discuss cutting edge research.
- When: May 16-17, 2013
- Where: Smeal College of Business, Pennsylvania State University (Directions to the Business Building )
Schedule of Events
| Thursday, May 16 | |
|---|---|
|
5:30-6:00 PM |
Optional Campus Walking Tour Meet promptly at 5:30 in hotel lobby |
|
6:00-7:30 PM |
Cocktail Reception with PhD Posters |
|
6:15 PM |
Opening Remarks |
|
6:45-7:30 PM |
PhD Student Poster Presentations* Students please report to your poster |
| Friday, May 17 |
|
|---|---|
|
8:30-9:15 AM |
Breakfast Buffet |
|
9:15-9:30 AM |
Opening Remarks |
|
9:30-10:30 AM |
Taking the Joneses Down a Notch or Two: Consumer Envy, Harming Behaviors, and Outcome Valuation |
|
10:30-11:00 AM |
Break |
|
11:00-12:00 PM |
Is Online Newspaper Advertising Cannibalizing Print Advertising? |
|
12:00-1:30 PM |
Lunch Buffet |
|
12:45-1:15 PM |
Optional Campus Walking Tour |
|
1:30-2:30 PM |
Who’s Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions |
|
2:30-3:00 PM |
Break with Ice Cream Social |
|
3:00-4:00 PM |
The Dynamic Effects of Bundling as a Product Strategy |
|
4:00-4:15 PM |
Duncan K.H. Fong Closing Remarks |
Lodging
A four-diamond hotel in the heart of State College, Pennsylvania, The Nittany Lion Inn will be providing Georgian Colonial-style decor for your rooms in this historic building. There are two types of rooms available, double standard and king standard (both $125/night). Some room amenities include: free high-speed wireless Internet access, smoke-free, cable TV, workspace with data ports, iron and ironing board, complementary parking, and more!
Program
- MARC Program PDF: Program includes lodging information, itinerary, area restaurant listing and attractions, parking, and more.
Contact List
- MARC 2013 Attendee Contact List: Listing of all participants' names, university affliations, and email addresses.
If you have any questions, please contact Steph Ironside, Department of Marketing Administrative Support Coordinator, at (814) 863-2393 or sli1@psu.edu.
