Martijn is Assistant Professor of Marketing at the Rotterdam School of Management at Erasmus University, and he currently is a visiting scholar at Columbia University.  He is interested in response styles, taboo consumer behavior, customer relationship management, and international marketing, and he uses sophisticated Bayesian and other statistical methods to study these issues. 

Among his publications are:

• De Jong, Martijn G., Jan Benedict E.M. Steenkamp, and Jean-Paul Fox (2007), " Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model," Journal of Consumer Research, 34 (August), 260-278.
• Bas Donkers, Peter C. Verhoef, and Martijn G. de Jong (2007), " Modeling CLV: A test of Competing Models in the Insurance Industry,"  Quantitative Marketing and Economics, 5 (2), 163-190.
• De Jong, Martijn G., Jan Benedict E.M. Steenkamp, Jean-Paul Fox, and Hans Baumgarter (2008), " Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation," Journal of Marketing Research, 45 (February), 104-115.
• De Jong, Martijn G., Jan Benedict E.M. Steenkamp, and Bernard Veldkamp (2008), "A Model for the Construction of Country-specific, Yet Internationally Comparable Short-form Marketing Scales,'  Marketing Science, conditionally accepted.