News & Awards

Marketing Association Named Region's Best

The Penn State Marketing Association (PSMA), one of 29 student organizations at the Smeal College of Business, recently was named top chapter in the Eastern Region during the American Marketing Association International Collegiate Conference in New Orleans. PSMA also took first place for its use of the conference theme during the exhibit competition at the event.

Goldberg Addresses Institute Of Medicine Committee On Childhood Nutrition

Marvin Goldberg, the Irving & Irene Bard Professor of Business Administration and chair of the Department of Marketing at Penn State's Smeal College of Business, has completed an in-depth report on marketing tactics to address the unhealthy eating habits of children and the growing problem of childhood obesity. He recently presented the major elements of the report to an Institute of Medicine task force.

Research: Proactive Marketing During Recession

For well-positioned companies, an economic recession should not prompt marketing cutbacks, but rather an increase in aggressive marketing spending to achieve superior business performance according to research co-authored by Gary Lilien and Arvind Rangaswamy of Penn State's Smeal College of Business.

Penn State Executive Programs, Smeal Marketing Dept. Host Gallup CEO's Lecture On Upcoming Election

With less than a month to go in the race for the White House, James K. Clifton, chairman and chief executive officer of The Gallup Organization, will visit Penn State's University Park Campus on Oct. 8 for a discussion entitled "Political Behavior as Consumer Behavior: The 2004 Election."

Baumgartner Wins AMA Excellence In Research Award

Hans Baumgartner, professor of marketing at Penn State's Smeal College of Business, will receive the 2004 Excellence in Research Award from the American Marketing Association (AMA) Global Marketing Special Interest Group during the Aug. 7 AMA Summer Educators' Conference in Boston.

Uncovering Consumer Preferences And Predicting Consumer Behavior With New Marketing Research Method

Researchers at Penn State's Smeal College of Business have designed a more effective method for uncovering consumer preferences that could dramatically improve a range of marketing activities including the success rate of new product development initiatives. Currently, new consumer products fail between 90 and 95 percent of the time, siphoning millions of dollars from companies in the process.

Dow Chemical Case Competition Tests Marketing Skills Of Smeal College Students

Teams of students from Penn State's Smeal College of Business enrolled in the class "Business Marketing" recently offered innovative ideas to launch a new product as part of the Dow Chemical Case Competition.

Coca-Cola Marketing Chief Offers MBA Pre-Commencement Address

Daniel Palumbo, chief marketing officer and senior vice president of The Coca-Cola Company, offered the address at the May 9 pre-commencement ceremony for graduates of the Penn State Smeal College MBA Program.

Smeal College Students Develop Plans To Market Academic Integrity

Undergraduate students enrolled in the "Advertising and Sales Promotion Management" course in Penn State's Smeal College of Business have developed plans to market one of the most important but intangible concepts in the University community: academic integrity.

Smeal College Chair Of Marketing Serves As Sole U.S. Participant At Expert Panel On Promotion Of Foods To Children

Marvin Goldberg, the Irving and Irene Bard Professor of Marketing and chair of the Department of Marketing at Penn State's Smeal College of Business, was the sole representative from the United States at a recent expert panel convened in the United Kingdom to discuss research on the promotion of foods to children.

Team Of Smeal MBA Students Advances To Finals In Case Study Competition

Four Penn State Smeal MBA students recently participated in the Chrysler-sponsored MBA Case Competition at the 25th Annual National Black MBA Association's Conference and placed fourth out of 37 teams.

Marketing Ph.D. Candidate Wins Prestigious Smeal Doctoral Award

Katrina (Hubbard) Bens has been awarded the "Ossian R. MacKenzie Doctoral Award," which is intended to "identify and honor an exceptional doctoral candidate who demonstrates a high degree of promise toward making significant teaching contributions in business administration." The award is named for the first Dean of the Smeal College of Business who served from 1953 until 1973.

Customer Loyalty Stronger Online According To Smeal Professor's Study

In a difficult economic environment for the travel industry, hotel operators seeking ways to leverage customer loyalty into future vacation seasons have a better chance of doing so through the Internet, and not through offline methods, according to a study coauthored by Arvind Rangaswamy of Penn State University's Smeal College of Business.

Smeal College Professor Featured In Prestigious Management Science Lecture Series

Gary L. Lilien, Distinguished Research Professor of Management Science and Research Director of the Institute for the Study of Business Markets (ISBM) in Penn State's Smeal College of Business, recently presented the 12th Annual E. Leonard Arnoff Memorial Lecture on the Practice of Management Science at the University of Cincinnati's College of Business Administration.

Penn State Smeal College Professor Lifts His Way To World Powerlifting Championships

Wayne Desarbo, Smeal Distinguished Professor of Marketing in Penn State's Smeal College of Business, recently won the Natural Athlete Strength Association (NASA) USA National Championship in the 280-pound weight class, and set three USA and world records in his age/weight category for the bench press, deadlift, and total amount lifted. The performance earns him a trip to Oklahoma City in August for the World Championships.