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Marketing Concentration

The Marketing Concentration enables you to create products and expand markets. You may choose to specialize in business-to-business or consumer marketing.

Areas of Focus

  • Analyzing markets and businesses.
  • Segmenting, targeting, and positioning markets and products.
  • Developing products, projects, customer analysis skills, and customer portfolios.
  • Applying product and project development skills, including stage-gate analysis.
  • Understanding channel management.

Career Possibilities

Career options include positions in business development, regional marketing, brand management, channels management, sales management, new-product-development, and market development management. Below is a sample of recent graduate positions:

  • Product Manager, Amazon.com
  • Marketing Manager, DuPont
  • Market Development Manager, ALCOA
  • Assistant Brand Manager, Sara Lee
  • Vice President of New Media and Strategic Marketing, Universal Music Latin America