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Marketing Concentration

The Marketing Concentration enables you to create products and expand markets.

The Marketing Concentration enables you to create products and expand markets. You may choose to specialize in business-to-business or consumer marketing.

Areas of Focus

  • Analyzing markets and businesses.
  • Segmenting, targeting, and positioning markets and products.
  • Developing products, projects, customer analysis skills, and customer portfolios.
  • Applying product and project development skills, including stage-gate analysis.
  • Understanding channel management.

Career Possibilities

Career options include positions in business development, regional marketing, brand management, channels management, sales management, new-product-development, and market development management. Below is a sample of recent graduate positions:

  • Product Manager, Amazon.com
  • Marketing Manager, DuPont
  • Market Development Manager, ALCOA
  • Assistant Brand Manager, Sara Lee
  • Vice President of New Media and Strategic Marketing, Universal Music Latin America