Marketing Concentration

The Marketing Concentration enables you to create products and expand markets. You may choose to specialize in business-to-business or consumer marketing. You’ll focus on:

• Analyzing markets and businesses.
• Segmenting, targeting, and positioning markets and products.
• Developing products, projects, customer analysis skills, and customer portfolios.
• Applying product and project development skills, including stage-gate analysis.
• Understanding channel management.
  

Career Possibilities

Career options include positions in business development, regional marketing, brand management, channels management, sales management, new-product-development, and market development management. Below is a sample of recent graduate positions:

• Product Manager, Amazon.com
• Marketing Manager, DuPont
• Market Development Manager, ALCOA
• Assistant Brand Manager, Sara Lee
• Vice President of New Media and Strategic Marketing, Universal Music Latin America