The Smeal College undergraduate program of study is the Bachelor of Science (B.S.) in Business Administration. There are many opportunities for specialization within the B.S. program, including an undergraduate major in marketing.
To learn more about undergraduate studies in marketing, please visit the Smeal College of Business: Undergraduate student Exchange Website. Here, you will find links to a career booklet, Marketing Junior & Senior Forum information, and more!on the
The Smeal College of Business offers graduate programs leading to the award of Master of Business Administration (MBA), Executive MBA, and Ph.D. degrees.
We invite you to explore these programs by visiting the following sites:
This program is a full-time residence program requiring approximately two years of study.
Students in the Executive MBA program receive a Smeal MBA over 22 months in the Philadelphia area. Courses are offered on alternating weekends (Friday/Saturday) in Philadelphia, and through a small number of weeks in residence on the University Park campus.
The Penn State Smeal College of Business offers a doctoral degree in Marketing. This program, which typically comprises five years of study, is designed to train and develop leading researchers and scholars for placement in top academic institutions.