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Research

Penn State Smeal Marketing faculty members are well respected in our field and conduct research in each of the core areas in marketing (behavioral, managerial, and quantitative). Our department is noted for its productivity, the achievement of faculty members, and its service to the broader research community.

The department is consistently ranked among the top 20 marketing departments in the world in terms of research productivity. Focusing on the core areas of consumer behavior, marketing management and strategy, and marketing models and quantitative methods, the scholarship of the department’s faculty has been recognized by leading journals and associations such as the American Marketing Association, and faculty have been the recipients of competitive grants from organizations such as the Marketing Science Institute, the National Science Foundation, The United States Department of Agriculture, and the National Endowment for Financial Education.

Additionally, our faculty are highly respected members of the marketing community. Our department is well represented on the editorial boards of top marketing journals, and faculty members are active in many professional organizations and research conferences.

Research Centers

Smeal is home to a number of research centers and institutes, including two that work closely with the department: