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Calendar of Completed ISBM Events 2007
This page gives the dates and locations of the completed ISBM events for 2007.
Calendar of Completed ISBM Events—2007
ISBM Seminars and Conferences are available for employees of ISBM Member firms. For information about these programs, please call the ISBM 814-863-2782 or e-mail isbm@psu.edu .
Please Check Descriptions of All of Our Classes
| 2007 Completed Events |
| Date |
Event |
Location |
January 10
|
Webinar: Key Account Management-Planning and Strategies
Presenter: Wesley Johnston, Director of the Center for Business and Industrial Marketing
|
On the Web
|
| January 23 |
ISBM New Offering Realization Consortium |
Pittsburgh, PA
|
February 22-23
|
ISBM/CBIM Joint Conference
B-to-B Marketing: Beyond Best Practice >> to Next Practice
|
Tampa, FL
|
February 23
|
ISBM Marketing Educators Consortium
|
Tampa, FL |
March 1
|
Academic Workshop:
Prediction Markets in Marketing--Issues, Challenges and Research Opportunities
|
State College, PA
|
March 6
|
Webinar: Segment Targeting and Project Prioritization for Greater Profit
Presenter: Gary Lilien, ISBM Research Director
|
On the Web
|
April 2
|
Webinar: Creating a World Class Sales Organization
Presenter: Paul Tsaparis, CEO and President of HP Canada, Hewlett-Packard
|
On the Web
|
April 12-13
|
Key Account Management: Planning and Strategies Seminar
|
Philadelphia, PA
|
April 23-24
|
Innovation for Practitioners Seminar
|
Washington, DC
|
May 9-10
|
Advanced Negotiations Seminar |
Washington, DC
|
May 15
|
Webinar: B-to-B Segmentation for Greater ROI with Cluster Analysis MEXLPresenter: Gary Lilien, ISBM Research Director |
On the Web
|
May 22-23
|
Value and Pricing Strategy Seminar
|
Chicago, IL
|
July 10-11
|
Competitor Analysis and Intelligence Seminar
|
Chicago, IL
|
| July 18 |
Webinar: Product Design and Customer Segmentation with Conjoint Analysis ME>XL
Presenter: Arvind Rangaswamy, Anchel Professor of Marketing, Penn State |
On the Web
|
August 2-3
|
ISBM B-to-B Ph.D. Student Research Camp
|
Washington, DC
|
August 22-23
|
ISBM Members Meeting
Organization, Process,
Leadership: Keys to Profitable Growth in Business Markets
|
State College, PA
|
August 23
|
ISBM
Marketing Educators Consortium
|
State College, PA
|
September 11
|
Webinar: How to Develop a World Class Process for Recruiting Top Sales Talent
Presenter:
Dave Kurlan, Objective Management Group, Inc. |
On the Web
|
September 12
|
Webinar: Marketing Resource Allocation with
ReAllocator ME>XL
Presenter: Gary Lilien, ISBM Research Director |
On the Web
|
September 18-19
|
Integrated Marketing Communications in Today's
"Push and Pull Marketplace" and How to Do It Seminar |
Chicago, IL
|
September 20
|
ISBM New Offering Realization Consortium
Tools,
Techniques and Process for Getting Good Ideas, and Moving them Along at the
Front End of B2B Innovation |
Pittsburgh, PA
|
October 9
|
Webinar: Innovative Marketing: A Strategic Approach to Supporting Sales and Creating Demand
Presenter: Nigel Ball, Vice President of Marketing, Hewlett-Packard |
On the Web
|
October 11-12
|
Segmentation Marketing Seminar
|
Chicago, IL
|
October 30
|
Action Workshop: Marketing Engineering for Excel
(MEXL)
Overview and Use in Business Marketing Decisions
|
Philadelphia, PA
|
November 1
|
Webinar: Building Effective B-to-B Marketing Plans:
From Launch to Maturity
Presenter: Robert Thomas, Professor of Marketing,
Georgetown University |
On the Web
|
November 14
|
Webinar: New
Technology Forecasting With Bass Model ME>XL
Presenter: Arvind
Rangaswamy, Anchel Professor of Marketing, Penn State
|
On the Web
|
November 19
|
Webinar: How to Own the SMB Market
Presenter: John Fox, President & Founder, Venture Marketing
|
On the Web
|
November 28-29
|
Rethinking Distribution Channels Seminar |
Philadelphia, PA |
December 5
|
Webinar: Innovating Faster and Smarter--Frameworks
for Open-Innovation
Presenter: Mohan Sawhney, Kellogg School of Management
|
On the Web
|
December 6-7
|
Building Effective B-to-B Marketing Plans
Seminar
|
Philadelphia, PA
|
