Marketing Trends Webinar
On January 10, 2006, the ISBM will present an one hour webinar on Marketing Trends featuring Ralph Oliva, Executive Director.
ISBM Marketing Trends
Overview Webinar -- January 10, 2006
Ralph Oliva
Executive Director, ISBM
To view a recording of this webinar, please visit our Webinar Archives Page.
"What do leading practitioners and researchers agree are the key challenges we face looking ahead? You won't want to miss knowing the answer."
Hear Ralph Oliva, Executive Director ISBMÂ discuss the latest "Marketing Trends Study." As part of the ISBM research agenda, every two years we poll our thought leaders and senior practitioners on the key trends and critical capabilities business marketers must address looking forward. Ralph will provide you with an overview of the top 7 priorities and the implications these may have on both your firm and your clients.
Based on data gathered through the fall of 2005, the leading issue on the minds of our academic thought leaders and practitioners alike has to do with better understanding customer needs. Hear more about this and the other priorities at our January 10 Webinar.
For more information
Deborah Lupp or Gary Holler
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603
Phone: 814-863-2782
Fax: 814-863-0413
E-mail:
isbm@psu.edu
