Stage Gate Product Innovation Strategy
Developing a Product Innovation Strategy and Deciding Your New Product Portfolio: Making Strategic Choices and Picking the Winners September 23-24, 2008 Alexandria, VA (Washington DC area) A compelling two-day seminar focused on helping B-to-B organizations select and invest in the right development projects.
Developing a Product Innovation Strategy and Deciding Your New Product Portfolio: Making Strategic Choices and Picking the Winners
September 23 – 24, 2008
Alexandria, VA
Dr. Robert Cooper
Professor of Marketing and Technology Management
Michael G. DeGroote School of Business
McMaster University
Ontario, Canada
and Distinguished ISBM Fellow at Penn State
Program Content Summary
Picking the right development projects and platforms to invest in is at the heart of successful product innovation. But effective project selection or portfolio management hinges on having a clearly defined and articulated Product Innovation and Technology Strategy for your business.
Which markets, technologies or products should you focus your efforts on?
Attend this executive seminar and learn how to develop effective and profitable innovation strategies and project selection decisions for your business.
View the electronic brochure for complete details. (276Kb)
Registration Information
ISBM Members receive a 10% discount! Be sure to the code “ISBM10” when you register.
Register here for Developing a Product Innovation Strategy and Deciding Your New Product Portfolio: Making Strategic Choices and Picking the Winners; you will be directed to the Stage Gate, Inc. website.
