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ISBM Webinar: How to Own the SMB Market

This page describes the ISBM Webinar entitled How to Own the SMB Market. The webinar was held on November 19, 2007 and was presented by John Fox of Venture Marketing.

Webinar: How to Own the SMB Market--November 19, 2007

John Fox
President & Founder
Venutre Marketing

To view a recording of this webinar, please visit our Webinar Archives Page.

Join ISBM and John Fox, president and founder for Venture Marketing for a deep-dive into marketing to Small & Midsize Businesses (SMB). There are 27 million SMBs in the U.S. and Canada and represent an outstanding new market opportunity for many firms. John is one of the leading experts on this topic in the B2B space. During this 50 minute webinar, we will touch on the following:

  • SMB demographics

  • Top challenges SMB CEO's face

  •  Why it's so difficult to get the attention of SMBs

  • Common obstacles in reaching SMBs

  • Segmentation strategies

  • How to avoid the Google Trap Door

  • Elements a winning strategy for reaching SMBs

John will also share with you:

  • How to be a go-to SMB Trusted Advisor

  • Key SMB resources and reference sites

  • How to earn trust through Strategic Value and Strategic Drive

  • The importance of being the "watering hole" for SMBs

For more information

Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603

Phone: 814-863-2782
Fax: 814-863-0413

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