Webinar: Sales Effectiveness 2010
This page describes the ISBM Webinar entitled Sales Effectiveness 2010. The webinar will be held on June 12th from 1:00 – 2:00 p.m. ET with Dave Stein, CEO & Founder of ES Research Group.
Webinar: Sales Effectiveness 2010
June 12, 2008
1:00 - 2:00 p.m.
Conducted by: Dave Stein
CEO & Founder, ES Research Group, Inc.
What must sales and marketing leaders do to gain and maintain competitive advantage in an environment of relentless competition, a volatile economy, and increasingly savvy buyers going forward? What new capabilities will be required of sales people and their support infrastructures going forward? What will precipitate the next wave of improvements in sales performance? How must sales and marketing work together for optimal results?
Dave Stein will provide insight into what the answers are to these questions and more while tying in key trends highlighted in The ISBM Trends 2010 Study.
Mr. Stein will discuss:
- The latest research on sales effectiveness
- Future trends in technology enabled selling
- Sales performance measurement
- Sales and marketing imperatives for success in 2010
ES Research Group is a research and advisory firm that covers the sales performance improvement market and its products, services and vendors. As a result of ESR’s unique perspective from ongoing research in the areas of learning, sales tools, sales and marketing alignment, sales performance measurement and sales technology enablement, ESR is often called upon to provide a view into the future of business to business selling.
For more information
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603
Phone: 814-863-2782
Fax: 814-863-0413
