Webinar: Innovating Faster and Smarter--Frameworks for Open-Innovation--December 5, 2007

Dr. Mohan Sawhney
McCormick Tribune Professor of Technology
Kellogg School of Management
Northwestern University

To view a recording of this webinar, please visit our Webinar Archives Page.

Looking Outside for Innovation? Learn What Path is Best for Your Company.

Whether you’re a C-level executive with ultimate responsibility for innovation, or a manager who is responsible for driving innovation initiatives, looking outside your company’s four walls for innovation can sometimes be a confusing process. When it comes to open innovation, one size does not fit all.

In this webinar, one of world’s most successful innovators, Dr. Mohan Sawhney, will introduce four new frameworks for open-innovation. He will discuss how to identify the specific roles your company should play in innovation networks, the specific capabilities it must create, and the specific steps it must take to prepare. You’ll find practical guidance on every facet of network-centric innovation, from identifying opportunities to implementing metrics, enhancing operations to overcoming “not invented here” cultures.

For more information

Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603

Phone: 814-863-2782
Fax: 814-863-0413