Prediction Markets in Marketing: Issues, Challenges and Research Opportunities
The Prediction Markets in Marketing: Issues, Challenges and Research Opportunities workshop will bring together thought leaders in various disciplines to discuss the application of market-based techniques to marketing problems.
Prediction Markets in Marketing:
Issues, Challenges and Research Opportunities
Thursday, March 1, 2007
9:00 a.m. to 6:30 p.m.
Executive Education Center
Registration Fee: Free
Description
This one-day workshop will bring together thought leaders in various disciplines to discuss the application of market-based techniques to marketing problems. It is designed to match the efficient aggregation potential of prediction markets with the challenges of applying that potential to the problems that arise in the marketing discipline. By bringing together researchers from marketing and those from other disciplines who are studying prediction markets, we hope to stimulate a discussion of the prospects and challenges facing prediction markets in this domain.
Conference Organizers
Gary Lilien
Smeal College of Business
The Pennsylvania State University
glilien@psu.edu
Tony Kwasnica
Smeal College of Business
The Pennsylvania State University
kwasnica@psu.edu
Sponsor
Institute for the Study of Business Markets
Smeal College of Business
Co-sponsors
eBusiness Research Center
Smeal College of Business
Center for Supply Chain Research
Smeal College of Business
Preliminary Schedule
Thursday, March 1, 2007 |
9:00 a.m. - 9:45 a.m. |
Continental Breakfast (Executive Education Center) |
9:45 a.m. - 10:00 a.m. |
Welcoming Remarks—Gary Lilien, The Pennsylvania State University |
|
10:00 a.m. - 11:00 a.m. |
Where do crowds get their wisdom? (.pdf, 26Kb) |
|
11:00 a.m. - 12:00 p.m. |
Bounded-Loss Market Makers (.pdf, 26Kb) |
|
12:00 p.m. - 1:30 p.m. |
Lunch (Nittany Lion Inn) |
|
1:30 p.m. - 2:30 p.m. |
Moral Hazard in Prediction Markets: Experiments using Coordination Games |
|
2:30 p.m. - 3:30 p.m. |
Creating New Product Ideas with Idea Markets (.pdf, 30Kb) |
|
3:30 p.m. - 3:45 p.m |
Break |
|
3:45 p.m. - 4:45 p.m. |
Prediction Markets and Meteorology: Implications for Marketing? (.pdf, 25Kb) |
|
4:45 p.m. - 5:30 p.m. |
Open Discussion on Prediction Markets in Marketing |
|
5:30 p.m. - 6:30 p.m. |
Reception (Executive Education Center) |
|
Location
Executive Education Center (next to the Nittany Lion Inn)
The Pennsylvania State University
University Park, PA 16802
For more information and to register contact
Lori Nicolini, Conference Administrator
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603
Phone: 814-863-2782
Fax: 814-863-0413
E-mail: LNicolini@psu.edu
