Portfolio Management for New Products Seminar

Dr. Robert G. Cooper
Professor in Industrial Marketing and Technology Management
McMaster University (Canada)
President, Product Development Institute, Inc.
ISBM Distinguished Research Fellow

Selecting & Investing in the Right Development Projects

How Solid is Your Development Portfolio? Take this Quiz!

• Does your business make Go/Kill decisions on new product development projects the right way... effectively and efficiently?
• Does your development pipeline of projects contain projects of high value to your company?
• Do you have trouble saying no —and end up with far too many projects and spread too thin?
• Do you have the right mix of projects in your development pipeline—or do you have far too many small, reactive, short-term projects?
• Does your portfolio of development projects really support and enhance your business's strategy?
• Do you have a portfolio management system to help you pick, rate, and rank projects and make R&D investment decisions?

IF YOUR ANSWERS DISTURB YOU,
THEN THIS SEMINAR IS FOR YOU!

Here's what you will learn:

Portfolio management in product development is about making the right investment decisions-about which projects and opportunities to say " Yes " to, and which to walk away from. In this seminar, you will learn:

• What an effective portfolio management system is and how it works—the systems used by top-performing companies
• How to maximize the value of your development portfolio and to manage risk and uncertainty
• The best methods to use to rate, rank, and select for development and investment
• How to secure the right mix and balance of projects in your pipeline
• How to employ strategic buckets, project scorecards, and product roadmaps to guide your project selection decisions

Who Should Attend

This seminar/workshop is designed for executives and managers responsible for maximizing the returns on their innovation efforts in the fields of Business Strategy, R&D, Technology, Engineering, New Products, and Marketing.

Seminar Content

The seminar is based on extensive benchmarking research undertaken by the seminar leader.

1. Best Practices in Portfolio Management
• What portfolio management is... and is not
• The five goals in portfolio management
• The best methods for achieving these five goals
• What portfolio methods and techniques leading firms use—and which ones really work?
• Details on the better methods to achieve the goals in portfolio management:
• Maximizing the value of the portfolio—scorecards, real options, the productivity index
• Achieving the right balance and mix of projects
• Seeking strategic alignment—strategic buckets; the product roadmap
• Deciding on the right number of projects—not overloading the pipeline; resource loading & balancing
• Sufficiency—will the portfolio achieve your product innovation goals?
2. Your Own Portfolio Management Framework
• How to integrate these portfolio methods to yield an integrated portfolio management system that's right for your business
• Using strategic buckets to achieve the right balance of development projects
• Using scorecards and the productivity index to prioritize projects
• Recommended methods for making the gates work and achieving effective portfolio reviews
3. Implementing an Effective Portfolio Management Framework in Your Business
• How to move forward
• Implementing the system in your business—next steps; pitfalls to watch out for; tips and hints
• Final questions and answers

Format

This one-day seminar meets from 8:00 a.m. to 5:00 p.m. It uses a mix of lectures; discussion; team exercises to identify problems and seek solutions; and Q&A sessions.

Materials

Participants receive all materials including the definitive book by the seminar leader on the topic: Portfolio Management for New Products , 2nd edition (Cooper, Edgett & Kleinschmidt), hard copy of Power Point slides, and a sample best-in-class project selection scorecard.

Instructor

Dr. Robert G. Cooper is President of the Product Development Institute Inc., Professor of Marketing at the School of Business, McMaster University in Hamilton, Ontario, Canada, and also ISBM Distinguished Research Fellow at Penn State University's Smeal College of Business.

Dr. Cooper is a world expert in the field of new product management. He has been labeled "the quintessential scholar" in the field of new products in the U.S. publication, Journal of Product Innovation Management , and is one of three Crawford Fellows of the Product Development & Management Association (PDMA). Bob is the father and developer of the Stage-Gate ® Process , now widely used by leading firms around the world to drive new products to market. He has helped dozens of leading corporations design and implement his Stage-Gate ® and portfolio management frameworks.

Bob has written six books on new product management, including the popular, Winning at New Products: Accelerating the Process from Idea to Launch , which has become the "bible" for new product development, with over 150,000 copies sold; and the recent Portfolio Management for New Products .

Download/View brochure (.pdf 78Kb) *Acrobat

For more information contact:

Paula Dorminy or Gary Holler
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park PA 16802-3603

Phone: 814-863-2782
Fax: 814-863-0413
E-mail: isbm@psu.edu

To register: Online Registration