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New Offering Realization Consortium

New Offering Realization Consortium to be held on July 23, 2008 in Pittsburgh, Pennsylvania. Speakers will include Abbie Griffin and Doug LaPlante.

ISBM New Offering Realization Consortium

Wednesday, July 23, 2008
Hyatt Regency Pittsburgh International Airport
Pittsburgh, Pennsylvania

An opportunity for anyone looking to build a stronger, more successful new offering development process for their firm!

Feeding the Beast -Working at the Front End of B-to-B Innovation

    If you manage/own/or participate in the process by which new offerings are created at your firm—or influence that process in some way—or are looking to make it better—this meeting is for you!

    Our consortium is a community of learning and practice for professionals charged with or connected directly to the process of new offering realization for their organization.

    Format:

    A highly interactive, discussion-based meeting with a lot of give and take; sharing and learning.

    We begin with a Networking Reception on July 22, 2008 from 6:30-8:30 p.m. at the hotel.

    During the day Wednesday, we'll be hearing from thought leaders in interactive discussion on the science and art of capturing, understanding and translating customer needs as a driver of innovation. How do you deepen the customer relationship? How do you translate the knowledge captured into viable offerings? We'll be looking at a range of applications, approaches, pluses, pitfalls, and working examples.

    We'll be learning from practitioner experience -- what's worked and what hasn't in getting and qualifying ideas at the front end of innovation in a B2B Company.

    Interactive discussion will be encouraged --and beyond that -- participants will be asked to note questions, problems in need of a solution/better solution on post-it notes during the interactive presentations. These will be collected and categorized and used to frame working roundtable discussions in the afternoon.

    Hear from thought leaders including:

    • Dr. Abbie Griffin, University of Utah—inventor of the Voice of the Customer concept and process, spearheading the leading edge of research in this area.
    • Dr. Venky Shankar, Professor of Marketing and Coleman Chair in Marketing, Texas A&M
    • Mr. Doug LaPlante, Chief Innovation Officer & VP, Strategy, New Pig Corporation
    • Mr. Glenn Anderson, Director, Phlebology NPD, BSN medical

    Contact us today to register

     

    Agenda
    Date Time Event
    Tuesday, July 22
    		 6:30 p.m. - 8:30 p.m. Informal Networking Reception--Hyatt Regency Pittsburgh International Airport
    Wednesday, July 23
    		 7:15 a.m. Registration and Continental Breakfast
    8:00 a.m. Assemble, Welcome, and Overview of the Day
    8:15 a.m. Roundtable Introductions
    9:30 a.m. Networking Break
    10:00 a.m. Doug LaPlante, Chief Innovation Officer, VP, Strategy New Pig Corporation
    "Building a Shared Point of View"--5 simple front end tools...
    10:45 a.m.
    		Networking Break
    11:00 a.m. Dr. Venky Shankar
    "Hybrid Innovations"--Goods and Services
    11:45 a.m. Networking Lunch
    1:00 p.m. Glenn Anderson, Director, Phlebology NPD, BSN medical
    A Case Study: "Success, Failure, Success in New Product Development"
    1:45 p.m. Networking Break
    2:15 p.m.
    		 Dr. Abbie Griffin
    "Serial Innovators"
    3:00 p.m.
    		 Networking Break
    3:15 p.m. Panel/ Discussion:
    • Dr. Abbie Griffin, University of Utah, noted researcher, author, developer of the Voice of the Customer process
    • Dr. Venky Shankar, Texas A&M University
    • Invited Panelists from ISBM Member Firms
    4:00 p.m. Wrap-up
    4:15 p.m. Adjourn

    Meeting Location

    Hyatt Regency Pittsburgh International Airport
    1111 Airport Blvd.
    Pittsburgh, PA USA 15231
    Phone: 724-899-1234
    Fax: 724-899-1241

    Please make your hotel reservations now.

    A block of rooms will be held for ISBM until June 23, 2008. Please contact the hotel directly to make reservations and mention Penn State University for the meeting rate of $159 single/double.

    Meeting Fee

    ISBM Member: $250 USD
    Non-Member: $400 USD

    Registration

    By Phone: 814-863-2782
    Online Registration 

    For more information

    Paula Dorminy or Gary Holler
    Institute for the Study of Business Markets (ISBM)
    Smeal College of Business
    The Pennsylvania State University
    484 Business Building
    University Park, PA 16802-3603

    Phone: 814-863-2782
    Fax: 814-863-0413
    E-mail: isbm@psu.edu

     

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