New Offering Realization Consortium
This page describes the New Offering Realization Consortium which will be held on January 23, 2007 in Pittsburgh, Pennsylvania. Speakers will include Abbie Griffin and Christopher Miller.
New Offering Realization Consortium
January 23, 2007—Hyatt Regency Pittsburgh International Airport
An opportunity for anyone looking to build a stronger, more successful new offering development process for their firm!
Topic—Insight on Customer Insight: Developing Deeper Understanding of Customer Needs as a Driver to Innovation
- Learn new tools and techniques to re-invigorate your ability to innovate
- Explore new processes for creating value
- Jump-start your engine for growth
- Expand and capitalize on understanding of customer needs
- Strengthen your skills in building better understanding outcomes with impact for your customers
- Learn from researchers, thought leaders, peers in the trenches
The ISBM, working in concert with the research consultancy Innovation Focus, and spurred with thinking from an innovative firm right nearby—New Pig—is proud to be hosting the next meeting of our New Offering Development Consortium.
If you manage/own/or participate in the process by which new offerings are created at your firm—or influence that process in some way—or are looking to make it better—this meeting is for you!
We've assembled thought leaders, researchers, and practitioners in a highly interactive working agenda to help you gain insight on how to gain customer insight. The foundation of all innovation is a better understanding of real needs, outcomes with impact, opportunities that customers can't always articulate. A key focus for business marketers forward—as verified in the ISBM trends study—is building better tools and techniques for understanding real customer needs.
We're being challenged to drive growth for our firms—The timing is right.
Hear from thought leaders including:
- Dr. Abbie Griffin, University of Utah—inventor of the voice of the customer concept and process, spearheading the leading edge of research in this area.
- Dr. Christopher Miller, founder of Innovation Focus, and past President of the Product Development Management Association.
| Tentative Agenda | ||
|---|---|---|
| Date | Time | Event |
| Monday, January 22 |
6:30 p.m. - 8:30 p.m. | Informal Networking Reception--Hyatt Regency Pittsburgh International Airport |
| Tuesday, January 23 |
7:45 a.m. | Registration and Continental Breakfast |
| 8:15 a.m. | Welcome, Overview, Around-the-Room Intros |
|
| 9:00 a.m. | Panel Presentations Followed by Moderated Discussion Panel to include:
|
|
| 10:30 a.m. | Break | |
| 11:00 a.m. | Breakout Groups of 4-5 People Each
|
|
| 12:00 p.m. |
Working Lunch | |
| 1:00 p.m. | Assemble for Group Reports | |
| 2:15 p.m. | Break | |
| 2:45 p.m. | Facilitated Discussion with Entire Group: Insights, Issues, Opportunities | |
| 3:30 p.m. | Discuss Topic, Format, and Timing of Next Meeting |
|
| 4:00 p.m. | Wrap-up and Adjourn |
|
Don't miss out on this consortium!
Meeting Location
Hyatt Regency Pittsburgh International Airport
1111 Airport Blvd.
Pittsburgh, PA USA 15231
Phone: 724-899-1234
Fax: 724-899-1241
A block of rooms will be held for ISBM until January 8, 2007. Please contact the hotel directly to make reservations and mention Penn State University for the meeting rate of $169.
meeting Fee
$100To register: Online Registration
For more information contact:
Deborah Lupp or Gary Holler
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603
Phone: 814-863-2782
Fax: 814-863-0413
E-mail: isbm@psu.edu
