You are here: Home → Institute for the Study of Business Markets → Events/Courses → Events → Double Loop Marketing

Double Loop Marketing

Double Loop Marketing is an emerging online strategy. The "Double Loop" approach requires a company to first develop "mind share" by building a company sponsored site that offers genuinely useful information and advice to consumers in the subject matter areas most relevant to their products.

Webinar: Double Loop Marketing: The New Online Strategy to Build Brand Awareness, Accelerate Demand & Generate Leads -- October 11, 2006

Christian Sarkar
Founder
Double Loop Marketing LLC

To view a recording of this webinar, please visit our Webinar Archives Page.

Double Loop Marketing is an emerging online strategy. The "Double Loop" approach requires a company to first develop "mind share" by building a company sponsored site that offers genuinely useful information and advice to consumers in the subject matter areas most relevant to their products. This is the first loop of the firm's interaction with customers. Only after such a site achieves credibility among its community of visitors can the company, in the second loop of customer interaction, try to convert that "mind share" into "wallet share."

Double Loop Marketing can yield surprising results — often ten times the number of qualified sales leads generated by conventional advertising and marketing approaches.

In this webinar you'll learn:

  • Where to start: are you positioned in the right ecosystem?
  • What is "Double Loop Marketing?"
  • Who is using it: surprise, it's not just high-tech companies
  • How it's being used: case studies (B2B) from companies using "Double Loop Marketing"
  • The results: comparisons of effectiveness between traditional online advertising and double loop marketing
  • Barriers to execution: what separates success from failure?
  • It's not about technology: how blogs, RSS, and mobile applications play a role but are not the defining elements of "Double Loop Marketing"

About the Presenter

Christian Sarkar is an independent Internet strategy consultant:

  • Leading authority on Double Loop Marketing™ and techniques for optimizing online business performance.
  • Leading expert in mapping online social and business networks and ecosystems for competitive intelligence and market research in public and private sectors.
  • Deep experience with implementation of online community and blogging platforms that broaden reach, accelerate conversion and reduce cost of marketing programs
  • Broad expertise with Internet technology platforms and tools

For more information

Deborah Lupp or Gary Holler
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603

Phone: 814-863-2782
Fax: 814-863-0413
E-mail: isbm@psu.edu

Document Actions