Webinar: 7 Key Marketing Trends - What You Need to Know and Do Now -- April 17, 2008

Hosted by ISBM, The FranklinCovey Sales Performance Group, and ES Research Group.

Thursday, April 17, 1:00-2:00 p.m. EDT

To view this webinar, please click here to visit our Acrhives Page.

Where should you focus your B-to-B marketing dollars and activities to keep ahead of the competition and grow your business?

The answer to this critical question and more can be found in the latest B-to-B Marketing Trends 2010 study by the Institute for the Study of Business Markets (ISBM) at Penn State. Based on their comprehensive research and in-depth interviews with hundreds of B-to-B’s leading minds, ISBM has identified 7 key marketing trends and what you need to know and do now to succeed.  

About the Presenter

Ralph Oliva, executive director of the ISBM, will share actionable insights into the seven key trends and best practices in marketing. He will also explain how you can gather additional information, tools, techniques, and approaches to capitalize on each trend to help you grow your business. 

What You Will Learn

This webinar will cover these 7 trends: 
1.    Develop approaches to better understand what customers really need and value.
2.    Find and assess new opportunities for organic growth.
3.    Build better understanding and tools to compute value through the value chain.
4.    Construct B-to-B marketing ROI metrics.
5.    Compete and grow globally.
6.    Develop products and business models that counter commoditization and improve speed to market and hit 
       rates.
7.    Sell the C-suite on the value and impact of marketing.

Receive a Complimentary Copy of Let’s Get Real or Let’s Not Play
As a webinar attendee, the Sales Performance Group will place you in a drawing for their book, Let’s Get Real or Let’s Not Play—The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed by B-to-B sales expert, Mahan Khalsa. 

We look forward to having you join us. If you have any questions, call 814-863-2782.

The Institute for the Study of Business Markets at Penn State is the leading academic center devoted to advancing knowledge and practice in Business-to-Business marketing worldwide.  The ISBM is supported by 65 major firms, and a network of over 100 researchers, all focused on B-to-B. ISBM publishes their marketing trends study to identify the critical challenges and key capabilities business marketers must address, along with ideas of where to look for benchmark practice and performance. Click here to see the results of Marketing Trends 2010 study.

The FranklinCovey Sales Performance Group specializes in customized sales training, consulting ,and coaching and shows clients how to dramatically improve sales by becoming totally client-centered. Our expertise is helping clients sharpen their sales execution and build capabilities around sales planning and process, sales leadership, management, and individual sales skills. Click here to see our services.

The ES Research Group is a market intelligence and business advisory firm that helps companies evaluate, select, implement and measure their sales performance improvement programs and companies that provide them. Their 2008 Sales Training Vendor Guide is the only independent, objective assessment of the nation’s leading sales training providers. The comprehensive, research report compares providers with respect to methodology, breadth and depth of programs, educational design, customer satisfaction, ability to customize, learning technology and CRM/SFA technology support. Click here to see a summary of the report.

For more information

Paula Dorminy or Gary Holler
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603

Phone: 814-863-2782
Fax: 814-863-0413