Webinar: Innovative Marketing--A Strategic Approach to Supporting Sales and Creating Demand -- October 9, 2007

Nigel Ball
Vice President of Marketing
Technology Solutions Group, HP Americas
Hewlett-Packard

Co-Sponsored by FranklinCovey's Sales Performance Group

To view a recording of this webinar, please visit our Webinar Archives Page.

One of the biggest challenges for marketers continues to be how to effectively drive sales and demonstrate the value of marketing investment. As corporations strive to anticipate and fulfill customer demand, it is becoming more important to develop and embrace innovative and effective methods to align sales and marketing functions.

In this presentation, Nigel Ball, Vice President of Marketing, Technology Solutions Group, HP Americas, will address the need to develop customer-centric solutions versus selling individual products. He will demonstrate the power of aligning sales and marketing. Using HP as a type of case study, he will share his experiences in quantifying the return on marketing investment (ROMI), and the strength of assessing marketing’s impact on revenue and the ability to adjust program spends to achieve optimal results.

For more information

Deborah Lupp or Gary Holler
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603

Phone: 814-863-2782
Fax: 814-863-0413