Webinar: Evidence Marketing -- December 13, 2006

Amir Hartman
Founder and Managing Director, Mainstay Partners, LLC

To view a recording of this webinar, please visit our Webinar Archives Page.

Gone are the days of selling features and functions. Today's B-to-B companies must show how their solutions drive tangible value and solve real customer pain points. Moreover, with the increased accountability that business leaders are under, capital spending is undergoing increased scrutiny and hurdle rates.

Amir Hartman will discuss how some B-to-B companies are putting their money where their mouth is and providing fact-based proof-points on the value their solutions can and do deliver. Moreover, such proof-points, can be the foundation of a strong "evidence marketing" program and serve as a market differentiator.

For more information

Deborah Lupp or Gary Holler
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603

Phone: 814-863-2782
Fax: 814-863-0413