ISBM Marketing Educators Consortium
This page describes the ISBM Business Marketing Educators Consortium on Friday, February 23, 2007 in Tampa, Florida. The consortium is comprised of ISBM member contacts who are responsible for the marketing education and training of their employees.
ISBM Business Marketing Educators Consortium
The ISBM Business Marketing Educators Consortium
Friday, February 23, 2007
(Immediately following the ISBM/CBIM Joint Conference)
12:00 p.m. to 5:00 p.m.
Marriott Tampa Airport
Tampa, Florida
Registration Fee: Free
Immediately following our ISBM/CBIM Joint Conference—February 22-23, 2007 at the Marriott Tampa Airport in Tampa, Florida.
The full agenda for the Consortium Meeting is shown below, but key highlights include:
- A member case history by Gerry Lopez of Rohm and Haas. Gerry, working with a variety of resources including ISBM, has embarked on a "marketing journey" that has been well underway for over a year. His journey is an uniquely global one, and has started with the basics, and unfolded through some interesting focused development approaches, tools, and insights. This case history will provide additional direction, tricks, traps, and real world insight. Don't miss it!
- A second member case and new offering mixed presentation: an illustration of a new process/approach for driving growth from Monitor Group, and its implementation at Eastman Chemical. Jonathon Levy from Monitor and David Youland from Eastman Chemical presenting.
- Deep discussion on some new offerings: with a focus on Marketing Engineering for Excel. With a completely revised and simplified interface, and packaged online courses for each module, this exciting new offering promises to be one of the highest impact ISBM projects. Dr. Gary Lilien will present.
- As always--plenty of time for roundtable discussion, networking, and benchmarking.
This is an important meeting of our "community of learning and practice." ISBM meetings are a great place to build your personal and professional network. We hope that you are able to attend both meetings.
ISBM Business Marketing Educators Consortium
| Agenda | ||
|---|---|---|
| Date | Time | Event |
| Friday, February 23, 2007 | 12:00 p.m. | Assemble/Lunch Served |
| 12:30 p.m. | Introduction/Updates/Agenda—Ralph Oliva | |
| 12:45 p.m. | Roundtable Discussion Each Member (5 to 10 minutes) Following our usual format, each member should come prepared to provide a brief overview of the latest happenings in your practice. For this discussion:
|
|
| 1:45 p.m. | Break | |
| 2:00 p.m. | Member Case History Insights and Lessons from the Marketing Journey at Rohm and Haas Gerry Lopez, Director of Marketing Excellence, Rohm and Haas Company |
|
| 2:45 p.m. | Break | |
| 3:00 p.m. |
Member Case History/Mixed Presentation The Montior GrowthPath/WCMS Process and its Implementation at Eastman Chemical Jonathon Levy, Senior Learning Strategist, Monitor and David Youland, Marketing Process Competency Manager, Eastman Chemical Company |
|
| 3:45 p.m. |
Break |
|
| 4:00 p.m. |
New Product Highlights/Discussion Dr. Gary Lilien--Marketing Engineering for Excel--new interface, new tools, new instructional model
|
|
| 4:45 p.m. |
Summary/Adjourn |
|
Meeting Location
Marriott Tampa Airport
Tampa International Airport
Tampa, Florida 33607
Phone: 813-879-5151 or 800-564-3440
Fax: 813-873-0945
Please make your hotel reservations now:
A block of rooms will be held for ISBM until January 30, 2007. Please mention Penn State-ISBM for the meeting rate. ($189.00 single/double)
For more information contact:
Deborah Lupp or Gary Holler
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park PA 16802-3603
Phone: 814-863-2782
Fax: 814-863-0413
E-mail: isbm@psu.edu
