Educators Consortium
The ISBM Marketing Educators Consortium will be held on February 8, 2006 immediately following the ISBM/CBIM Joint Conference. This consortium is comprised of marketers responsible for the business marketing education and training for their employees.
ISBM Marketing Educators Consortium
The ISBM Marketing Educators Consortium
Wednesday, February 8, 2006
(Immediately following the ISBM/CBIM Conference)
12:00 p.m. to 4:30 p.m.
Renaissance Concourse Hotel
Atlanta, Georgia
Registration Fee : Free
Immediately following our ISBM/CBIM Joint Conference —February 7-8, at the Renaissance Concourse Hotel in Atlanta.
The full agenda for the Consortium Meeting is shown below, but key highlights include:
- A powerful "before and after" case history by Brian Berg from Timken. Brian has lead a very aggressive "marketing journey" for Timken Bearings, and has now completed the second round of his Marketing Excellence Survey. Brian will be sharing some insights on the approach he's taken, and the "before and after" results he's been able to measure as a result of his program. Don't miss this one!
- As always—highlights of new products that we're considering or becoming available, including an exciting new course on: "Driving Customer Growth"—in planning from Dr. Fred Wiersema, as well as a marketing certificate program—with advanced courses—being proposed by Roger Best.
- And as usual—plenty of time for roundtable discussion, networking, benchmarking.
This is an important meeting of our "community of learning and practice." ISBM meetings are a great place to build your personal and professional network. We hope that you are able to attend both meetings.
ISBM Business Marketing Educators Consortium
| Agenda | ||
|---|---|---|
| Date | Time | Event |
| Wednesday, February 8, 2006 | 12:00 p.m. | Assemble/Lunch Served |
| 12:30 p.m. | Introduction/Updates/Agenda —Ralph Oliva | |
| 1:00 p.m. |
Roundtable Discussion Following our usual format, each member should come prepared to provide a brief overview of the latest happenings in your practice. For this discussion:
|
|
| 2:15 p.m. | Break | |
| 2:30 p.m. | Member Case History A "Before and After" Case Study of a Marketing Excellence Journey and Process Mr. Brian Berg, Global Marketing Manager, Timken Bearings |
|
| 3:30 p.m. | Break | |
| 3:45 p.m. |
New Product Highlights/Discussion |
|
| 4:15 p.m. | Summary and Discussion | |
| 4:30 p.m. | Adjourn | |
Location
Renaissance Concourse Hotel
One Hartsfield Centre Parkway
Atlanta, Georgia 30354
404-209-9999
404-209-7031 Fax
Please make your hotel reservations now if needed:
A block of rooms will be held for the ISBM until January 15, 2006. Please mention ISBM Conference for the meeting rate. ($129.00 single/double)
For more information contact:
Deborah Lupp or Gary Holler
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park PA 16802-3603
Phone: 814-863-2782
Fax: 814-863-0413
E-mail: isbm@psu.edu
To register: Online registration
