ISBM Business Marketing Educators Consortium--August 21, 2008

This page describes the ISBM Business Marketing Educators Consortium on Thursday, August 21, 2008 in State College, Pennsylvania. The consortium is comprised of ISBM member contacts who are responsible for the marketing education and training of their employees.

ISBM Business Marketing Educators Consortium

Thursday, August 21, 2008
(Immediately following the ISBM 25th Anniversary Members Meeting)
12:00 p.m. to 4:30 p.m.
No fee

Penn Stater Conference Center Hotel
State College, Pennsylvania

Our community of learning and practice will assemble to discuss the business of B-to-B professional development, skill building, and strategies for making marketing a strong competency at our firms.

Consortium Features

The consortium will feature two member case histories:

The Marketing Journey at Kimberly-Clark Professional

Amy Walker Barrs, Director of Marketing at Kimberly-Clark’s Professional unit, will trace the steps they’ve taken – progress they’ve made – and lessons learned as they navigate building a stronger, more value-based marketing culture at Kimberly-Clark Professional.

Forging a New Marketing Organization for Kodak Graphics Communications Group

Kathleen S. Meyer, Director, Training and eMarketing Services for Kodak’s Graphics Communications Group, will provide a case on how they’ve set the stage for more efficient and effective marketing and a new organization structure to enable the right deployment of resources against the challenges they face.

We’ll also be introducing and discussing new courses that we’re thinking about, or are coming up on the agenda including:

Market Research in Business Markets
Voice of the Customer in Business Markets
New course in consideration: Database Marketing in Business Markets
New self-study courses on Marketing available as complete packages – Rick Kean
And more…

Agenda
Date	Time	Event
Thursday, August 21, 2008	12:00 p.m.	Assemble/Lunch Served
	12:15 p.m.	Introduction/Update Agenda
	12:30 p.m.	Roundtable Discussion--each members should be prepared to discuss: Introduce yourself/your firm Biggest issues you face/need Innovations you’ve seen/topics we should address What else?
	1:45 p.m.	Break
	2:00 p.m.	Member Case: The Marketing Journey at Kimberly-Clark Professional Amy Walker Barrs, Director of Marketing
	2:45 p.m.	Break
	3:00 p.m.	Member Case: Forging a New Marketing Organization for Kodak Graphics Communications Group Kathleen S. Meyer, Director of Training and eMarketing Services
	3:45 p.m.	Break
	4:00 p.m.	Additional Discussion: New offering/resources Voice of the Customer Course – coming right up Market research in business markets – coming right up Other new resources/ideas
	4:30 p.m.	Open Discussion/Wrap-up

Meeting location

Penn Stater Conference Center Hotel
215 Innovation Boulevard
State College, PA 16803
(800) 233-7505
(814) 863-5000
(814) 863-5002 (Fax)

Please make your hotel reservations now if needed. A block of rooms will be held for the ISBM until July 21, 2008. Please mention ISB0819 for the meeting rates. ($105.00 single, $115 double)

To register: Online Registration

For more information

Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603

Phone: 814-863-2782
Fax: 814-863-0413
E-mail: isbm@psu.edu