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ISBM Marketing Educators Consortium

This page describes the ISBM Business Marketing Educators Consortium on Thursday, August 23, 2007 in State College, Pennsylvania. The consortium is comprised of ISBM member contacts who are responsible for the marketing education and training of their employees.

ISBM Business Marketing Educators Consortium

The ISBM Business Marketing Educators Consortium
Thursday, August 23, 2007
(Immediately following the ISBM Members Meeting)
12:00 p.m. to 5:00 p.m.

Penn Stater Conference Center Hotel
State College, Pennsylvania

View a summary of the Educators Consortium.

Immediately following our ISBM Members Meeting—August 22-23, 2007, at the Penn Stater Conference Center Hotel in State College, Pennsylvania.

Consortium Highlights

  • Our featured case study: The Marketing Journey at Arkema. Peggy Schipper, Commercial Development Manager, as well as Leader of the Marketing Leadership Council at Arkema, will get into a case which we've been working together with Arkema for the past three years--and has recently gone through some transitions.
  • There will be plenty of time for roundtable discussion, new assessments, needs, things for our radar scope, and an update on new products and offerings for professional development in business markets.

This is an important meeting of our "community of learning and practice." ISBM meetings are a great place to build your personal and professional network. We hope that you are able to attend both meetings.

ISBM Business Marketing Educators Consortium

Agenda
Date Time Event
Thursday, August 23, 2007 12:00 p.m. Assemble/Lunch Served
12:45 p.m. Roundtable Discussion/Identification of Key Issues

Please come prepared to discuss:
  • The biggest issue you see
  • The biggest need you have in professional development
  • The most important new thing you've seen that the consortium should have on their "radar"
1:45 p.m. Break
2:00 p.m. Member Case History
The Marketing Journey at Arkema
Peggy Schipper, Commercial Development Manager, Arkema
3:00 p.m. Break
3:15 p.m.
 New Products/Offerings/Tools Update
Includes the latest on Monitor software for marketing planning and development, the full release of ME>XL, new courses in negotiations, and a special preview of James Anderson's new book and resource--Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
4:00 p.m.
 Break

4:30 p.m.
 Wrap Up

Location

Penn Stater Conference Center Hotel
215 Innovation Boulevard
State College, PA 16803
Phone: 814-863-5000 or 800-233-7505
Fax: 814-863-5002

Please make your hotel reservations now

A block of rooms will be held for the ISBM until July 21, 2007. Please contact the hotel directly to make reservations and mention SBM0821 for the meeting rate. ($105.00 single, $115.00 double) 1-800-233-7505

Click here for hotel directions.

For more information

Deborah Lupp or Gary Holler
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603

Phone: 814-863-2782
Fax: 814-863-0413
E-mail: isbm@psu.edu


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