ISBM Marketing Educators Consortium
ISBM Marketing Educators Consortium
The ISBM Marketing Educators Consortium
Wednesday, August 23, 2006
(Immediately following the ISBM Members Meeting)
12:00 p.m. to 4:30 p.m.
Nittany Lion Inn
Penn State Campus
State College, Pennsylvania
Registration Fee: Free
Immediately following our ISBM Members Meeting—August 22-23, 2006 at the Nittany Lion Inn in State College.
The full agenda for the Consortium Meeting is shown below, but key highlights include:
- A Member case history by Paul Nolan from National Starch and Chemical. Paul, working with Mike Modak and other key executives, has been working on their "Marketing Journey" around the world—and will bring us interesting insights on how things are going: lessons learned, progress made, traps to avoid...
- Highlights of new products that we're considering or becoming available, including a "Basics" course from our Associate Director Rick Kean, new sales courses, and other offerings from ISBM Faculty Leader, Dr. Rockney Walters of the Kelley School at Indiana.
- And as usual—plenty of time for roundtable discussion, networking, benchmarking.
This is an important meeting of our "community of learning and practice." ISBM meetings are a great place to build your personal and professional network. We hope that you are able to attend both meetings.
ISBM Business Marketing Educators Consortium
| Agenda | ||
|---|---|---|
| Date | Time | Event |
| Wednesday, August 23, 2006 | 12:00 p.m. | Assemble/Lunch Served |
| 12:30 p.m. | Introduction/Updates/Agenda—Ralph Oliva | |
| 1:00 p.m. | Roundtable Discussion Each Member (5 to 10 minutes) Following our usual format, each member should come prepared to provide a brief overview of the latest happenings in your practice. For this discussion:
|
|
| 2:30 p.m. | Break | |
| 2:45 p.m. | Member Case History The Marketing Journey at National Starch and Chemical Paul Nolan, National Starch and Chemical |
|
| 3:30 p.m. | Break | |
| 3:45 p.m. | New Product Highlights/Discussion Marketing Basics—Rick Kean, ISBM New offerings in sales and other areas |
|
| 4:15 p.m. | Summary and Discussion | |
| 4:30 p.m. | Adjourn | |
Location
Nittany Lion Inn
200 West Park Avenue
Penn State—University Park Campus
State College, PA 16803
Phone: 814-865-8500 or 800-233-7505
Fax: 814-865-8501
Please make your hotel reservations now:
A block of rooms will be held for the ISBM until July 20, 2006. Please contact the hotel directly to make reservations and mention ISB0821 for the meeting rate. ($105.00 single, $115.00 double)
For more information contact:
Deborah Lupp or Gary Holler
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park PA 16802-3603
Phone: 814-863-2782
Fax: 814-863-0413
E-mail: isbm@psu.edu
