Managing Customer Experience
On October 11, 2005, the ISBM will present a one hour webinar on Managing Customer Experience featuring Lou Carbone.
Managing Customer Experience Webinar - October 11, 2005
Lou Carbone
Author of
Clued In—How to Keep Customers Coming Back Again and Again
View a Recording of the ISBM Customer Experience Webinar featuring Lou Carbone.
Viewing Instructions:
- After clicking on the link above, you will be prompted for your name. There is no password required for the recording.
- You will then be prompted for your Company Name and E-mail.
- On the next screen, please click on the icon next to the Live Meeting Instant Replay icon.
- This will utilize Windows Media Player and you will hear sound on your PC. You do not need to dial into a teleconference. You must be using Windows Media Play 9 or higher. You may also download the latest version of Windows Media Player for free.
Do Customers Like To Do Business With Your Company? Does It Matter?
Find out how "customer experience management" can give you a critical B-to-B marketing edge.
Join experience management pioneer Lou Carbone and your ISBM colleagues for the first in a new series of ISBM Webinars. Learn how to create world-class customer experiences, from start to finish.
When we meet with Lou, author of the current bestseller Clued In—How to Keep Customers Coming Back Again and Again , he will describe experience management processes. They are critical complements to brand management, but are often ignored, particularly in B-to-B.
Lou will answer your questions and explain how orchestrating consistently favorable customer experiences boosts your brand and corporate appeal, differentiates you from competitors, and makes buyers want to come back for more.
"Carbone not only makes a compelling case for Customer Experience Management, but provides a complete toolkit for designing memorable customer experiences."
Philip Kotler
Northwestern University Kellogg
School of Management
For more information contact:
Deborah Lupp or Gary Holler
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park PA 16802-3603
Phone: 814-863-2782
Fax: 814-863-0413
E-mail:
isbm@psu.edu
