Webinar: B2B Blogging—A New Evolution of Marketing—June 13, 2006

Rick Short
Director Corporate Communications
Indium Corporation

To view a recording of this webinar, please visit our Webinar Archives Page.

Companies have been looking for new ways to go from the commanding "push" communications to a better "pull" process. Spam filters and popup blockers can prevent many of your electronic marketing from getting to the right audience. A few companies have taken the step of entering the "blogosphere" or what is being called "conversational" marketing.

Join ISBM and Rick Short, Director Corporate Communications for Indium Corporation for a journey into the blogging world. Rick is one of the leading experts on this topic in the B-to-B space. During this one hour webinar, we will touch on the following:

• How Indium incorporated blogging into their marketing and communications strategies, cost-effectively
• How management buy-in was generated
• Keys to establishing your own blog
• Launch fundamentals
• Rules & etiquette
• Insight into how other industries are using blogging

Rick will also share with you "The 4 P's of Blogging":

• Point: a blogger (blog) needs to have a specific point (purpose). GOAL
• Passion: a blogger needs to have a burning passion about the topic.
• Personality: a blogger should have the personality for blogging.
• Perseverance: a blogger must be able to stick with it once the blogging becomes routine. After you've battled with writer's block, after numerous distractions beckon, you still need to blog on.

For more information

Deborah Lupp or Gary Holler
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603

Phone: 814-863-2782
Fax: 814-863-0413
E-mail: isbm@psu.edu