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Ph.D. Student Camp for Research in Business-to-Business Markets

The Ph.D Student Camp for Research in Business-to-Business Markets will be held on August 2-3, 2007 in Washington, D.C.

Ph.D. Student Camp for Research in Business-to-Business Markets

August 2 - 3, 2007
Washington, D.C.

Camp Director:

Abbie Griffin
University of Utah

Senior Camp Counselors:

Rajdeep Grewal
The Pennsylvania State University

Gary Lilien
The Pennsylvania State University

Robert Thomas
Georgetown University

Purpose

To increase the number and quality of scholars studying business-to-business markets and marketing by informing Ph.D. students about the area early in their studies and continuing to serve their domain needs along all stages of the dissertation process.

Target Audience

Ph.D. students at any stage of matriculation who are interested in research in business-to-business markets. While Marketing Ph.D. students are the primary target, students in related areas such as Strategy, Information Systems, Supply Chain Management and Logistics, and Management also are welcome.

Student Benefit

To develop a better understanding of the barriers and rewards involved in pursuing a Ph.D. in business-to-business markets. To provide students with connections to potential mentors, committee members, peers, and future coauthors.

Venue and Timing

Washington, D.C. at Georgetown University’s “Car Barn” – their MBA teaching facility on Thursday (August 2) and Friday (August 3) prior to the AMA Summer Marketing Educators’ Conference.

nomination Process

Acceptance to this program is by a nomination and review process. Click here for more information.

Registration

Registration form. Click here for form (.pdf 74Kb) *Acrobat.

Itinerary

Printable Schedule. Click here for schedule (.pdf 30Kb) *Acrobat.

Schedule:
Date Event
Thursday, August 2 8:00 a.m.
Continental Breakfast
8:30 a.m. - 12:00 p.m.
Special Feature: Pre-Camp Seminar on Theory Construction
12:00 p.m. – 1:00 p.m.
Lunch and Welcome
  • Georgetown University School of Business: Dean George Daly, The McDonough School of Business, Georgetown University
1:00 p.m. – 1:30 p.m.
Introductions:
  • Name, Institution, one sentence on research or job description
1:30 p.m. – 3:00 p.m.
Introduction
  • What’s Different about Business-to-Business Markets: Abbie Griffin, Royal L. Garff Presidential Chair in Marketing, David Eccles School of Business, University of Utah
  • ISBM and its Role in Research, Teaching and Practice: Ralph Oliva, Professor of Marketing & Executive Director, Institute for the Study of Business Markets, Smeal College of Business, The Pennsylvania State University
  • MSI and its Role in Research and Practice for Business Markets: Russell Winer, MSI Executive Director and William H. Joyce Professor of Marketing, Leonard N. Stern School of Business, New York University
  • Georgia State University Center for Business and Industrial Marketing: Wesley Johnston, CBIM Roundtable Professor of Marketing, J. Mack Robinson College of Business, Georgia State University
3:00 p.m. – 3:30 p.m.
Break
3:30 p.m. – 5:00 p.m.
Research Roundtables
  • Organized by: Qiong Wang, Assistant Professor of Marketing, Smeal College of Business, The Pennsylvania State University
5:15 p.m. – 7:30 p.m.
Evening Reception
5:15 p.m. – 6:00 p.m.
Interactive Mixer
6:00 p.m. – 6:45 p.m.
IPSS Class Introductions (Previous and Upcoming Classes)
  • Organized and led by: Rajdeep Grewal, Dean's Faculty Fellow and Associate Professor of Marketing, Associate Research Director, Smeal College of Business, The Pennsylvania State University
6:45 p.m. – 7:30 p.m.
Interactive Mixer Continues
Friday, August 3 7:30 a.m.
Continental Breakfast
8:30 a.m. – 10:00 a.m.
Research Examples and Topics by Recent ISBM Dissertation Winners
  • "Patterns of Information Disclosure by Prospective Customers: An Experimental Simulation in Second Life" Mary Caravella, Assistant Professor in Residence, University of Connecticut
    Click here for abstract (.pdf 17Kb) *Acrobat.
  • "The Impact of eBusiness Infusion on Reseller Effectiveness: The Moderating Role of Channel Governance" Talai Osmonbekov, Assistant Professor, University of Southern Mississippi
    Click here for abstract (.pdf 8Kb) *Acrobat.
  • "Market Foresight Capability" Mike McCardle, Assistant Professor of Marketing, Haworth College of Business, Western Michigan University
    Click here for abstract (.pdf 18Kb) *Acrobat.
10:00 a.m. – 10:30 a.m.
Break
10:30 a.m. – 12:00 p.m.
Research Examples and Topics by Recent ISBM Dissertation Winners
  • "Open Innovation - A Dynamic Capability in the NPD Process" Rosanna Garcia, McCarthy Family Assistant Professor of Marketing, Northeastern University
    Click here for abstract (.pdf 21Kb) *Acrobat.
  • "From Inertia to Innovation" Yinghong (Susan) Wei, Assistant Professor, William S. Smears School of Business, Oklahoma State University
    Click here for abstract (.pdf 8Kb) *Acrobat.
  • "How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels" Alberto Sa Vinhas, Assistant Professor of Marketing, Goizueta Business School, Emory University
    Click here for an abstract (.pdf 10Kb) *Acrobat.
12:00 p.m. – 1:00 p.m.
Lunch
1:00 p.m. – 2:30 p.m.
Doing Business-to-Business Research
  • How to Get Published in Business- to-Business Marketing, Debra Zahay, Acxiom Corporation Professor of Interactive Marketing, Northern Illinois University
    Click here for abstract (.pdf 8 Kb) *Acrobat.
  • Data Issues in Business-to-Business Research, Gerrit van Bruggen, Professor of Marketing, RSM Erasmus University, and ISBM Distinguished Visiting Scholar
    Click here for abstract (.pdf 8 Kb) *Acrobat.
  • ISBM's Data Resource Program, Jean Johnson, Gardner O. Hart Professor of Marketing, Washington State University
    Click here for abstract (.pdf 8Kb) *Acrobat.
2:00 p.m. – 2:30 p.m.
Break
2:30 p.m. – 3:30 p.m.
Research Roundtables
  • Organized by: Qiong Wang, Assistant Professor of Marketing, Smeal College of Business, The Pennsylvania State University
3:30 p.m. – 4:15 p.m.
  • ISBM Educational Resources, Matt Aistrich, Clinical Assistant Professor of Marketing, Smeal College of Business, The Pennsylvania State University
    Click here for abstract (.pdf 7Kb) *Acrobat.
4:15 p.m. - 5:00 p.m.
  • Managing Your Career as a B-to-B Researcher, Gary Lilien, Chair and Senior Counselor, Distinguished Research Professor of Management Science, Research Director, The Pennsylvania State University

    Panel will answer questions raised by attendees before and during the program.
5:00 p.m. – 5:15 p.m.
Wrap-Up Abbie Griffin and Senior Counselors
5:15 p.m. – 6:30 p.m.
Reception
  • Dinner: Local eateries will be suggested

Travel Information & map

This year's event will be at the "Car Barn", 3520 Prospect Street on the campus of Georgetown University, Washington, DC. To view a localized street map with the location of the Car Bar to the Hilton Washington and the Georgetown Marriott, click here (.pdf 138 KB) *Acrobat.

The AMA Summer Educator’s Conference is being held at the Hilton Washington (1919 Connecticut Ave. NW, approx two miles from the Car Barn). To stay at the AMA conference hotel, call the Hilton at 800-445-8667, and ask for the AMA Summer Educator rate, which is $ 172/night. Guest rooms are not being held by the ISBM. If you are interested in other accommodations, the Georgetown Marriott (3800 Reservoir Rd NW) 202-687-3200 and The Georgetown Inn (1310 Wisconsin Ave. NW) 888-876-0001 are located near campus, but lower rates may be available at www.hotels.com, www.expedia.com, or www.travelocity.com.

The Georgetown University Transportation Shuttle (GUTS) http://otm.georgetown.edu/guts/ operates five shuttle routes, connecting the campus to the Georgetown University Law Center on Capitol Hill, to University offices on Wisconsin Avenue, to Metro stations at Rosslyn (Virginia) and Dupont Circle (District of Columbia) and two stops in North Arlington, Virginia.

Visitors and persons doing business on campus may ride free of charge and must show a picture ID at the time of boarding. Buses with handicapped access are available on all GUTS routes. Contact OTM at 202-687-4372 for further assistance.

GUTS buses depart and arrive at the Leavey Center in the heart of Georgetown University's campus. Buses operate between 5:00 a.m. and midnight.

For more information

Lori Nicolini
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603

Phone: 814-863-2782
Fax: 814-863-0413
E-mail: lnicolini@psu.edu

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