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ISBM Academic Conference 2008

ISBM Academic Conference: Advances in B-to-B Marketing - August 6-7, 2008, University of California, San Diego at the Rady School of Business.

ISBM Academic Conference 2008:
Advances in B-to-B Marketing

ISBM Bi-Annual Academic Conference

August 6 - 7, 2008
University of California, San Diego
Rady School of Management
Otterson Hall
9500 Gilman Drive
La Jolla, CA 92093-0553
U.S.A.

Conference Objectives

Develop new ideas and new ways to address the most pressing issues at the interface of the B-to-B academic and practitioner communities
Generate new research approaches and ideas
Provide a forum for interaction amongst the world's leading B-to-B researchers

Registration

Early registration fee - $375.00 USD, after June 15, 2008 - $425.00 USD.
Ph.D. Students - $190.00 USD; after June 15, 2008 - $240.00 USD

Registration form. Click here for form (.pdf 70Kb) *Acrobat

Itinerary

Conference Schedule*

Session abstracts and speakers coming soon

*is subject to change


Wednesday, August 6, 2008
11:00AM-2:00PM	Registration

12:00PM-2:00PM	Welcome and Lunch

2:00PM-3:30PM	Concurrent Sessions: Strategic Marketing Issues at the Intersection of Marketing and Emerging Technologies Marketing Communications Relationship Marketing I

3:30PM-4:00PM	Break

4:00PM-5:30PM	Concurrent Sessions: Business (B2B) Marketing Meets Design Relationship Marketing II ISBM Ph.D. Student Research Regional Issues in B-to-B Markets

5:30PM-7:30PM	Evening Reception

Thursday August 7, 2008
7:00AM-8:30AM	Registration & Continental Breakfast

8:30AM-10:00AM	Concurrent Sessions: Managing the Partner Gap: New Advances in Interganizational Relationship Research Innovations I Organizing Marketing and Sales in B2B - Managing the Dispersion of Marketing and Sales Activities in B2B Firms

10:00AM-10:30AM	Break

10:30AM-12:00PM	Concurrent Sessions: The Theoretical Perspectives to B2B Relationships New Methods in Business Marketing Customer Management Strategy

12:00PM-1:30PM	Lunch

1:30PM-3:00PM	Concurrent Sessions: Meet the Editors - Specialized B2B Journals Innovations II Investigating Open Innovation: Lessons from Open Source Software Topics in B-to-B Marketing

3:00PM-3:30PM	Break

3:30PM-5:00PM	Concurrent Sessions: Meet the Editors - General B2B Journals Channels Sales

Travel and Hotel Information

The Rady School of Management in Otterson Hall

The Rady School is located in Otterson Hall, in the northwest corner of the UC San Diego campus in La Jolla. La Jolla is north of downtown San Diego and is best reached from Interstate 5. For directions, parking and other information about the Rady School, please visit http://management.ucsd.edu/about/campus/

Hotel Information

The Estancia La Jolla Hotel and Spa is located directly across the street from the University of California, San Diego, and the Rady School of Management (9700 Torrey Pines Road, La Jolla). To make reservations at the Estancia La Jolla, call 858-550-1000 or click here.

The AMA Summer Educator’s Conference is being held at the Sheraton San Diego Hotel and Marina (1380 Harbor Island Dr, San Diego) approx 14 miles from the Rady School. To stay at the AMA conference hotel, call the Sheraton at 619-291-2900 or click here.

Guest rooms are not being held by the ISBM. Other hotels are available near the Rady School and lower rates may be available at www.hotels.com, www.expedia.com, or www.travelocity.com.

Transportation

Buses, trains, freeways, ferries, and trolleys make travel accessible and economical for commuters in San Diego. And the city is well-connected with the rest of the country and the world through highways, rail, sea, and air. For transportation details, click here.

Conference Organizers

Program Chairs:

Rajdeep Grewal — rug2@psu.edu (co-chair) — The Pennsylvania State University
Gary L. Lilien — GLilien@psu.edu (co-chair) — The Pennsylvania State University

Program Committee:

Hans Baumgartner - Penn State
Mark Bergen - University of Minnesota
Rajesh Chandy - University of Minnesota
Anne Coughlan - Northwestern University
Tony DiBenedetto - Journal of Product Innovation Management
Robert Dwyer - University of Cincinnati
David Ford - University of Bath
Peter Golder - New York University, Stern
Srinath Gopalakrishna - University of Missouri - Columbia
Abbie Griffin - University of Utah
Thomas Gruca - University of Iowa
Håkan Håkansson - BI Norwegian School of Management
Jan Heide - University of Wisconsin
Sandy Jap - Emory University
George John - University of Minnesota
Wesley Johnston - Georgia State University
Michael Kleinaltenkamp - Freie Universitat Berlin
Ajay Kohli - Emory University
VK Kumar - University of Connecticut
Donald Lehman - Columbia University
Lars-Gunnar Mattsson - Stockholm School of Economics
Christine Moorman - Duke University
James Narus - Wake Forest University
Ralph Oliva - Penn State
Rob Palmatier - University of Washington
Waldemar Pförtsch - China Europe International Business School
David Reibstein - University of Pennsylvania
Aric Rindfleisch - University of Wisconsin - Madison
Venkatesh Shankar - Texas A&M University
Raji Srinivasan - University of Texas, Austin
Rajendra Srivastava - Emory University
Richard Staelin - Duke University
Jan-Benedict E.M. Steenkamp - University of North Carolina
Gerald Tellis - University of Southern California
Gerrit van Bruggen - Erasmus University
Christophe Van den Bulte - University of Pennsylvania
P. Rajan Varadarajan - Texas A&M University
Bart Weitz - Univesity of Florida
Arch Woodside - Boston College

For More Information

Lori Nicolini, Conference Administrator
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603

Phone: 814-863-2782
Fax: 814-863-0413
Email: LNicolini@psu.edu