25th Anniversary ISBM Members Meeting and Celebration
This page describes the 25th Anniversary ISBM Members Meeting and Celebration on August 20 - 21, 2008 in State College, Pennsylvania.
25th Anniversary ISBM Members Meeting and Celebration
August 20 - 21, 2008
Penn Stater Conference Center Hotel
The Pennsylvania State University
State College, Pennsylvania
Register
25 years of Research, Practice, and Progress: The Most Important Lessons We've Learned.
The Most Important Things We Must Forget.
The ISBM was founded in August 1983, and has been, with your support, focused on building important, practical, high impact insights in how business markets work, how they can work better, and how we can be more profitable, efficient, and effective.
We’re inviting back speakers who have had a great impact on B-to-B marketing practices over the past 25 years and have asked them to bring us their greatest insights. The key “jewels” of practical knowledge that we must carry forward, as well as the things that represent dangerous “baggage” as we carry our practice forward…
speakers
Martha Rogers, PhD Peppers & Rogers Group
Mike Kullman, Director of Brand Management, DuPont
Peter Burris, Principal Analyst, Forrester Research
Tom Nagle, PhD, CEO, Strategic Pricing Group
John Jacko, Chief Marketing Officer; Kennametal
Victor Hunter, Founder and President, Hunter Business Group, LLC
Robert Cooper, PhD, Professor DeGroote School of Business, McMaster University;
President, Product Development Institute
Sam Parker, Executive Director, Management Systems Center, AT&T Labs;
Founding 25-year Advisor, ISBM
Fred Wiersema, PhD, Founder and President, Customer Strategy Group, LLC
Dr. Irv Gross, Co-Founding Director, ISBM, Professor Emeritus of Marketing, Penn State
| Agenda | ||
|---|---|---|
| Date | Time | Event |
| Tuesday, August 19 | ||
| 6:30 - 8:30 p.m. |
Informal Welcome Reception and Networking |
|
| Wednesday, August 20 | ||
| 7:30 a.m. |
Registration and Continental Breakfast |
|
| 8:15 a.m. |
Convene |
|
| 8:45 a.m. |
Keynote Address: Martha Rogers, PhD, Founding Director, Peppers & Rogers Group Perspectives from Decades of Experience: Rules to Break and Laws to Follow |
|
| 9:45 a.m. |
Networking Break |
|
| 10:15 a.m. |
John Jacko; Chief Marketing Officer; Kennametal Moving Corporate Culture for Growth: New Things That Work, Old Things That Still Work, Things That Won’t Work Now |
|
| 11:00 a.m. |
Networking Break |
|
| 11:15 a.m. |
Peter Burris, Principal Analyst, Forrester Research New Lessons in Community Marketing: What Works and What Doesn’t in B-to-B Markets |
|
| 12:00 p.m. | Lunch | |
| 1:15 p.m. |
Tom Nagle, PhD, CEO, Strategic Pricing Group Forget Segmentation, Targeting, Positioning: Create Strategies that Leverage your Strengths! |
|
| 2:00 p.m. |
Networking Break |
|
| 2:30 a.m. |
Mike Kullman, Director, Corporate Marketing, DuPont DuPont and ISBM at 25 Years: What we have learned. What we should forget. What we must never forget. |
|
| 3:15 p.m. |
Networking Break |
|
| 3:45 p.m. |
Victor Hunter, Founder and President, Hunter Business Group, LLC Lessons from My Two Decades in B-to-B: Our Most Critical Learnings; Things We Need to Give Up |
|
| 4:30 p.m. |
Wrap-up and Summary Discussion |
|
| 6:00 p.m. | Reception and Networking |
|
| 6:45 p.m. |
25th Anniversary Dinner Celebration Featured Speaker: Dr. Irv Gross, Co-Founding Director, ISBM Professor Emeritus of Marketing, Penn State A Funny Thing Happened on the Way to the ISBM! |
|
| Thursday, August 21 | ||
| 7:30 a.m. |
Continental Breakfast |
|
| 8:00 a.m. |
Convene |
|
| 8:15 a.m. |
Robert G. Cooper, PhD, Professor DeGroote School of Business, McMaster University; President, Product Development Institute Perspectives—New Product Development in Today’s B-to-B Markets: What Works. What Doesn’t. What Never Has. |
|
| 9:00 a.m. |
Networking Break |
|
| 9:30 a.m. |
Sam Parker, Executive Director, Management Systems Center, AT&T Labs; Founding 25-year Advisor, ISBM Lessons from Two Decades of Mobilizing Data: What to look for, What to Focus on, What to Ignore. |
|
| 10:15 a.m. |
Networking Break |
|
| 10:45 a.m. |
Fred Wiersema, PhD, Founder and President, Customer Strategy Group, LLC A Practitioner Roundtable Discussion: B-to-B Marketing Looking Forward— Three Pivotal Questions for Tomorrow’s Leaders. |
|
| 11:30 a.m. |
Summary/Wrap-up |
|
| 11:45 a.m. |
Adjourn |
|
FEE
Before July 21, 2008
ISBM Member: $750
Non-member: $950
After July 21, 2008
ISBM Member: $850
Non-Member: $1,050
To Register
By Phone: 814-863-2782
By Email: isbm@psu.edu
Online: www.isbm.org
Fax: 814-863-0143
Location
Penn Stater Conference Center Hotel
215 Innovation Boulevard
State College, PA 16803
Phone: 814-863-5000 or 800-233-7505
Fax: 814-863-5002
hotel reservations
A block of rooms will be held for the ISBM until July 21, 2008. Please contact the hotel directly to make reservations and mention ISB0819 for the meeting rate. ($105.00 single, $115.00 double) 1-800-233-7505.
For more information
Paula Dorminy or Gary Holler
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA 16802-3603
Phone: 814-863-2782
Fax: 814-863-0413
E-mail: isbm@psu.edu
