Events

Educators Consortium

The ISBM Marketing Educators Consortium will be held on February 8, 2006 immediately following the ISBM/CBIM Joint Conference. This consortium is comprised of marketers responsible for the business marketing education and training for their employees.

Innovation Strategy Seminar

This page presents the objectives and content of ISBM

Return on Marketing Investment: Measuring and Improving Marketing Effectiveness: Agenda

The ISBM Seminar

Marketing Engineering Seminar

Power Tools for Marketing Managers: Marketing Engineering Seminar is a two-day course offering of ISBM. This page presents the objectives, content, and format of their educational opportunity.

Ph.D. B-to-B Research Mini-Camp

The Ph.D. B-to-B Research Mini-Camp is scheduled to be held on August 2-3, 2006 in Chicago, Illinois

Marketing Trends Webinar

On January 10, 2006, the ISBM will present an one hour webinar on Marketing Trends featuring Ralph Oliva, Executive Director.

Portfolio Management for New Products Seminar

This page presents the objectives and content of ISBM

Driving Customer Growth

This page presents the objectives and content of ISBM

ISBM Seminar--Key Account Management: Planning and Strategies

This page presents the purpose and outline of the Key Account Management: Planning and Strategies Seminar.

B-to-B Marketing: Strategies for Driving Growth and Profit

This week-long educational experience is a great introduction to business-to-business marketing. This page presents the goals, objectives, and content of the program.

Segmentation Webinar

On April 26, 2006, the ISBM will present an one hour webinar on Segmentation to Support Profitable Growth featuring Gary Lilien, Research Director.

Measuring and Improving Marketing Effectiveness

The ISBM Seminar

Webinar: Net Promoter

On April 5, 2006, the ISBM will present an one hour webinar on Creating Good Profits with Net Promoter presented by Richard Owen of Satmetrix

Creating and Managing Successful Strategic Alliances Seminar

ISBM offers the course, Creating and Managing Successful Strategies Alliances Seminar. This page presents the objectives, content and format of that program.

B-to-B Sales Force Management Seminar

The objectives, format and content of B-to-B Sales Force Management Seminar are presented here. The program will be presented on September 18-19, 2002, in Philadelphia.

Developing Next Generation Integrated Marketing Communications Seminar

ISBM offers a course Developing Integrated Marketing Communications Seminar. This page presents the objectives, format and content of that 2-day course.

Building Effective B-to-B Marketing Plans Seminar

This page presents the objectives, format, and content of Building Effective B-to-B Marketing Plans Seminar.

Rethinking Distribution Channels...

This page presents the objects format and content of Rethinking Distribution Channels...Strategically and Tactically two-day course.

Managing Customer Experience

On October 11, 2005, the ISBM will present a one hour webinar on Managing Customer Experience featuring Lou Carbone.

Segmentation Marketing

Segmentation Marketing Seminar on October 30-31, 2008 in Philadelphia, Pennsylvania. Grow Your Business Profitability through STP — Segmentation, Targeting, and Positioning. Led by Dr. Robert J. Thomas Professor of Marketing, McDonough School of Business, Georgetown University.

Pathways to Profitable Innovation Seminar

This page presents the purpose and outline of the Winning at New Products: Pathways to Profitable Innovation Seminar.

Competitor Analysis and Intelligence Seminar

This page presents the objectives and content of the ISBM seminar Competitor Analysis and Intelligence Seminar.

Value and Pricing Strategy Seminar

This page presents the Value and Pricing Strategy Seminar for presentation on May 22-23, 2007 in Chicago. The content, format and objectives of the seminar are presented.

Managing Brand Equity Seminar

ISBM offers the course, Managing Brand Equity in Business Markets Seminar. This page presents the objectives, format and content of that 2-day educational opportunity.

Segmentation, Targeting, Positioning:Harvesting Customer Value Seminar

The educational opportunity, Segmentation, Targeting, Positioning: Harvesting Customer Value Seminar, is presented here, including objective, format and content.

Understanding Customer Needs

This page presents the purpose and agenda for a conference on understanding customer needs and managing the customer experience. The conference is being held February 7-8, 2006, in Atlanta, GA.

Planning Profitable B-to-B eBusiness StrategySeminar

 

New Opportunities Webinar

On May 23, 2006, the ISBM presentedt an one hour webinar on Initiating New Opportunites & Gaining Insights into Customers featuring Scott Savage, Senior Consultant for FranklinCovey

SmartPricing in a Competitive Environment

SmartPricing in a Competitive Environment is presented by Tim Matanovich. This program is offered as a custom program through the ISBM.

Academic-Practitioner Challenge

ISBM Bi-Annual Conference - August 3-4, 2006, Northwestern University. Thinking Big, Thinking Different: Contributions and Challenges in B-to-B Research

B2B Blogging Webinar

On June 13, 2006, the ISBM presented an one hour webinar on B2B Blogging--A New Evolution of Marketing featuring Rick Short, Indium Corporation.

B-to-B Sales Force Management pdf

 

Webinar: Measuring ROI

On March 22 2006, the ISBM presented an one hour webinar on Measuring Return on Your Marketing Investments presented by Pat LaPointe of MarketingNPV.

Business Marketing "Beyond the Plan": Keys to Execution and

This page presents the purpose and agenda for a conference on building the business case for business marketing. The conference was held February 7-8, 2002, in Atlanta, GA.

Effective Marketing Across Countries, Customs, and Currencies

Effective Marketing Across Countries is a course offered by ISBM. This page presents the objectives, content and format of that educational opportunity.

Keys To More Integrated And Effective Brand And Marketing Communication

 

Empower yourself for the competitive Pricing Challenges of the 2000s

 

Srinath-Assessing Value Creation at Business Trade Shows.ppt

 

Developing a Product Innovation & Technology Strategy for Your Business

 

The Tools of eBusiness Didn’t Die with the Dot coms

 

Selecting & Investing in the Right Development Projects

 

Build And Manage Innovative And Effective Channels To Market

 

Build Market Share And Profitability Through Segmentation, Targeting, And Positioning

 

B-to-B Marketing Brochure

B-to-B Marketing: Strategies for Driving Growth and Profit is an intensive, week-long course providing a comprehensive overview of the entire practice of business-to-business marketing, with an emphasis on driving growth.

ISBM Marketing Educators Consortium

 

Driving Profitable Growth: B-to-B

 

Double Loop Marketing

Double Loop Marketing is an emerging online strategy. The "Double Loop" approach requires a company to first develop "mind share" by building a company sponsored site that offers genuinely useful information and advice to consumers in the subject matter areas most relevant to their products.

Service Innovation

Jeneanne M. Rae was recognized by BusinessWeek as “one of the Magnificent Seven gurus of innovation” and “the doyenne of service innovation.”

Advanced Negotiations Seminar

This page describes the 2-day Advanced Negotiations Seminar with instructor Cathy Tinsley.

Product Positioning in the B-to-B Marketplace

Positioning is the battle for the customer's mind. What position does your brand hold in the mind of your customers and prospects, and what positions do your competitors hold? How can we get inside the mind of the customer to find out?

B-to-B Marketing: Beyond Best Practice >> to Next Practice

This page describes the ISBM/CBIM Joint Conference scheduled for February 22-23, 2007 in Tampa, Florida. The topic of this conference is " B-to-B Marketing: Beyond Best Practice >> to Next Practice."

New Offering Realization Consortium

This page describes the New Offering Realization Consortium which will be held on January 23, 2007 in Pittsburgh, Pennsylvania. Speakers will include Abbie Griffin and Christopher Miller.

Evidence Marketing

 

Key Account Management--Planning and Strategies

Sounds like a dream, but building quality key account programs is the heart of highly profitable business marketing programs. The role of the salesforce in establishing and nurturing those few customers that bring large volume sales is vital.

ISBM Marketing Educators Consortium

This page describes the ISBM Business Marketing Educators Consortium on Friday, February 23, 2007 in Tampa, Florida. The consortium is comprised of ISBM member contacts who are responsible for the marketing education and training of their employees.

Ph.D. Student Camp for Research in Business-to-Business Markets

The Ph.D Student Camp for Research in Business-to-Business Markets will be held on August 2-3, 2007 in Washington, D.C.

Webinar: Segment Targeting and Project Prioritization for Greater Profit

This page describes a webinar which was conducted by Dr. Gary Lilien--ISBM-Penn State--on Segment Targeting and Project Prioritization for Greater Profit. This webinar will be held on March 6, 2007 at 11:00am EST.

Ph.D. Student Camp Call for Nominations

Call for Nominations for the Ph.D. Student Camp for Research in Business-to-Business Markets to be held 2-3 August, 2007 in Washington, DC

Webinar: Creating a World Class Sales Organization

This page describes the ISBM Webinar entitled Creating a World Class Sales Organization. The webniar was held on Monday, April 2, 2007 and will be presented by David Booth of Hewlett-Packard.

Innovation for Practitioners Seminar

This page describes the new ISBM seminar Innovation for Practitioners Seminar.

Webinar: B-to-B Segmentation for Greater ROI with Cluster Analysis MExl

This page describes a webinar which will be conducted by Dr. Gary Lilien--ISBM-Penn State--on B-to-B Segmentation for Greater ROI with Cluster Analysis MExl. This webinar will be held on May 15, 2007 at 11:00am EDT.

Ph.D. Student Camp Registration Form

 

Ph.D. Student Camp Registration Form

 

B-to-B Marketing: Organization, Process, Leadership--Keys to Profitable Growth in Business Markets

This page describes the 24th Annual Members Meeting which will be held on August 22-23, 2007 at the Penn Stater Conference Center in State College, Pennsylvania.

Webinar: Product Design and Customer Segmentation with Conjoint Analysis ME>XL

This page describes a webinar which will be conducted by Dr. Arvind Rangaswamy--Penn State--on Product Design and Customer Segmentation with Conjoint Analysis ME>XL. This webinar will be held on July 18, 2007 at 11:00am EDT.

2007 ISBM Members Meeting Brochure

Brochure for the 24th Annual ISBM Members Meeting to be held on August 22-23, 2007 in State College, Pennsylvania.

ISBM Marketing Educators Consortium

This page describes the ISBM Business Marketing Educators Consortium on Thursday, August 23, 2007 in State College, Pennsylvania. The consortium is comprised of ISBM member contacts who are responsible for the marketing education and training of their employees.

New Offering Realization Consortium--Fall 2007

This page describes the New Offering Realization Consortium which will be held on September 20, 2007 in Pittsburgh, Pennsylvania. Speakers will include Scott Edgett, Jerry Olson, Arvind Rangaswamy, Chris Miller and Gary Graziano.

Brand Consortium--Fall 2007

This page describes the Brand Consortium which will be held on October 4, 2007 in Chicago, Illinois. It contains the topic and agenda for this meeting.

Webinar: Marketing Resource Allocation with ReAllocator ME>XL

This page describes a webinar which will be conducted by Dr. Gary Lilien--ISBM-Penn State--on Marketing Resource Allocation with ReAllocator ME>XL. This webinar will be held on September 12, 2007 at 11:00am EDT.

Hiring and Developing a World Class B-to-B Sales Force Seminar

This page presents the Hiring and Developing a World Class B-to-B Sales Force Seminar which the ISBM offers as an in-house seminar. The content, format and objectives of the seminar are presented.

Webinar: Sales Skills Assessment Tool

This page describes the ISBM Webinar entitled Sales Skills Assessment Tool. The webinar will be held on Tuesday, September 11, 2007 and will be presented by Dave Kurlan of Objective Management Group, Inc.

Marketing Engineering for Excel (ME>XL): Overview and Use In Marketing Decisions

This page presents the Marketing Engineering for Excel (ME>XL): Overview and Use in Marketing Decisions on October 30, 2007 in Philadelphia, Pennsylvania. The content, format and objectives of the seminar are presented.

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Webinar: Innovative Marketing

This page describes the ISBM Webinar entitled Innovative Marketing: A Strategic Approach to Supporting Sales and Creating Demand. The webinar will be held on Tuesday, October 9, 2007 and will be presented by Nigel Ball, Vice President of Marketing, Technology Solutions Group, HP Americas, Hewlett-Packard. This webinar is being co-sponsored by FranklinCovey's Sales Performance Group.

ISBM Webinar: New Technology Forecasting with Bass Model ME>XL

This page describes the ISBM Webinar entitled New Technology Forecasting with Bass Model ME>XL. The webinar will be held on Wednesday, November 14, 2007 and will be presented by Dr. Arvind Rangaswamy, Anchel Professor of Marketing, Penn State.

ISBM Webinar: Building Effective B-to-B Marketing Plans: From Launch to Maturity

This page describes the ISBM Webinar entitled Building Effective B-to-B Marketing Plans: From Launch to Maturity. The webinar will be held on Thursday, November 1, 2007 and will be presented by Dr. Robert Thomas

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

This page describes the ISBM Conference scheduled for February 26-27, 2008 in Tampa, Florida. The topic of this conference is " Value Merchants: Demonstrating and Documenting Superior Value in Business Markets"

ISBM Webinar: Innovating Faster and Smarter--Frameworks for Open-Innovation

This page describes the ISBM Webinar entitled Innovating Faster and Smarter: Frameworks for Open-Innovation. The webinar will be held on Wednesday, December 5, 2007 and will be presented by Dr. Mohan Sawhney of Kellogg.

ISBM Marketing Educators Consortium--February 27, 2008

This page describes the ISBM Business Marketing Educators Consortium on Wednesday, February 27, 2008 in Tampa, Florida. The consortium is comprised of ISBM member contacts who are responsible for the marketing education and training of their employees.

Product Innovation Seminar Discount Information

This page describes the discount that is being offered to Members of the ISBM for their attendance at the Developing a Product Innovation Strategy and Deciding Your New Product Portfolio Seminar on March 18-19, 2008.

ISBM Webinar: ISBM Trends 2010 Study

This page describes the ISBM Webinar entitled ISBM Trends 2010 Study. The webinar will be held on Thursday, January 31, 2008 and will be presented by Dr. Ralph Oliva, ISBM Executive Director.

7 Key Marketing Trends - What You Need to Know and Do Now

This page describes the ISBM Webinar entitled 7 Key Marketing Trends - What You Need to Know and Do Now. The webinar will be held on Thursday, April 17, 2008 and will be presented by Dr. Ralph Oliva, Executive Director, ISBM.

ISBM Seminar--STP for Greater Profit with ME>XL

This page presents the Segmentation, Targeting, and Positioning for Greater Profit with ME>XL on April 16-17, 2008 in Philadelphia, Pennsylvania. The content, format and objectives of the seminar are presented.

ISBM Webinar: How to Own the SMB Market

This page describes the ISBM Webinar entitled How to Own the SMB Market. The webinar was held on November 19, 2007 and was presented by John Fox of Venture Marketing.

Brand Consortium--Spring 2008

This page describes the Brand Consortium which will be held on April 30, 2008 in Chicago, Illinois. It contains the topic and agenda for this meeting.

ISBM Sales Excellence Consortium--Spring 2008

This page describes the Sales Excellence Consortium which will be held on April 24, 2008 in Philadelphia, Pennsylvania. It contains the topic and agenda for this meeting.

ISBM Seminar--Customer Value Management in Business Markets

This page presents the purpose and outline of the Customer Value Management Seminar, which will be held in Evanston, Illinois on June 10-11, 2008 and Amsterdam, The Netherlands on September 9-10, 2008.

acaregform08r.pdf

 

25th Anniversary ISBM Members Meeting and Celebration

This page describes the 25th Anniversary ISBM Members Meeting and Celebration on August 20 - 21, 2008 in State College, Pennsylvania.

Webinar: Sales Effectiveness 2010

This page describes the ISBM Webinar entitled Sales Effectiveness 2010. The webinar will be held on June 12th from 1:00 – 2:00 p.m. ET with Dave Stein, CEO & Founder of ES Research Group.

Stage Gate Seminar: Generating Breakthrough New Product Ideas

Course offering from Stage Gate, Inc. in alliance with ISBM entitled Generating Breakthrough New Product Ideas to be held in Philadelphia, PA on June 10 - 11, 2008. Special discount for ISBM members.

Stage Gate Seminar: Technology Developments, Platforms and Fundamental Research - Managing for Profitable Results

Stage Gate, Inc. seminar, in alliance with the ISBM, Technology Developments, Platforms and Fundamental Research: Managing for Profitable Results to be offered in Philadelphia, PA on June 12, 2008. Special discount for ISBM members.

Market Research for Business Markets

Market Research for Business Markets:A Crash Course in Managing, Conducting, Buying, and Acting on B-to-B Market Research. Led by Dr. Abbie Griffin, Royal L. Garff Presidential Professor of Marketing, David Eccles School of Business, University of Utah and Gerry Katz, Executive Vice President, Applied Marketing Science, Inc.

Voice of the Customer for Business Markets

How to Gather, Analyze, and Use Customer Wants and Needs in New Product Development. Led by Gerry Katz, Executive Vice President, Applied Marketing Science, Inc.

New Offering Realization Consortium

New Offering Realization Consortium to be held on July 23, 2008 in Pittsburgh, Pennsylvania. Speakers will include Abbie Griffin and Doug LaPlante.

ISBM Academic Conference 2006

ISBM Academic Conference: Advances in B-to-B Marketing - August 3 - 4, 2006, Northwestern University, Chicago at the Kellogg School of Management Conference Center.

ISBM Academic Conference 2008

ISBM Academic Conference: Advances in B-to-B Marketing - August 6-7, 2008, University of California, San Diego at the Rady School of Business.

ISBM Business Marketing Educators Consortium--August 21, 2008

This page describes the ISBM Business Marketing Educators Consortium on Thursday, August 21, 2008 in State College, Pennsylvania. The consortium is comprised of ISBM member contacts who are responsible for the marketing education and training of their employees.

Stage Gate Product Innovation Strategy

Developing a Product Innovation Strategy and Deciding Your New Product Portfolio: Making Strategic Choices and Picking the Winners September 23-24, 2008 Alexandria, VA (Washington DC area) A compelling two-day seminar focused on helping B-to-B organizations select and invest in the right development projects.