Calendar of Completed ISBM Events - 2008

This page gives the dates and locations of the ISBM events during 2008, along with links to description of the events. Also included are links to those ISBM course descriptions not presently scheduled for presentation in 2008.

Calendar of Completed ISBM Events - 2008

ISBM Seminars and Conferences are available for employees of ISBM Member firms. For information about these programs, please call the ISBM, 814-863-2782 or e-mail isbm@psu.edu.

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2008 Completed Events
Date	Event	Location
January 31	Webinar: ISBM Trends 2010 Study Presented by: Dr. Ralph Oliva, ISBM Executive Director	On the Web
February 26-27	ISBM Winter Members Meeting: Value Merchants--Demonstrating and Documenting Superior Value in Business Markets	Tampa, FL
February 27	ISBM Educators Consortium	Tampa, FL
March 13	Webinar: Measuring Customer Lifetime Value with Marketing Engineering for Excel (ME-XL) Presenter: Dr. Arnaud De Bruyn, Assistant Professor of Marketing, ESSEC Business School	On the Web
March 18-19	Developing a Product Innovation Strategy and Deciding Your New Product Portfolio Seminar	Clearwater Beach, FL
April 16-17	Segmentation, Targeting & Positioning for Greater Profit with ME-XL Seminar	Philadelphia, PA
June 10 - 11	Customer Value Management Seminar	Evanston, IL
June 10-11	Stage Gate Seminar: Generating Breakthrough New Product Ideas - Special Discount for ISBM Members!	Philadelphia, PA
June 12	Sales Effectiveness 2010 Webinar	On the web
June 12	State Gate Seminar: Technology Developments, Platforms and Fundamental Research: Managing for Profitable Results - Special Discount for ISBM Members!	Philadelphia, PA
June 26 - 27	2008 Marketing Research Conference: Building Executive Confidence To Make Bold Decisions in B-to-B and B-to-C Markets	Chicago, IL
July 8 - 9	Competitor Analysis and Intelligence Seminar	Philadelphia, PA
July 23	New Product Offering Consortium	Pittsburgh, PA
August 6 - 7	ISBM Academic Conference	San Diego, CA
August 20 - 21	ISBM 25th Anniversary Members Meeting	State College, PA
August 21	ISBM Marketing Educators Consortium	State College, PA
September 10	Webinar: Improve Your Customer Experience Management with Net Promoter	On the Web
September 18	Webinar: How to Get the Most Value from Trade Show Marketing	On the Web
September 23 - 24	Stage Gate Seminar: Developing a Product Innovation Strategy and Deciding Your New Product Portfolio: Making Strategic Choices and Picking the Winners - Special Discount for ISBM Members!	Alexandria, VA
September 24	The Economic Value of Word of Mouth Presented by Satmetrix	On the Web
September 30 - October 1	Integrated Marketing Communications	Chicago, IL
October 9	Environmental Sustainability Consortium	Wilmington, DE
October 15 - 16	Voice of the Customer in Business Markets	Philadelphia, PA
October 23 - 24	Segmentation Marketing	Philadelphia, PA

Calendar of Completed ISBM Events - 2008

Calendar of Completed ISBM Events - 2008

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